Category: ERP Business Software

Offer Gift Cards for Convenience and Profitability

Attract New Customers with Gift CertificatesGift cards have been used for a long time, and for several good reasons: They’re convenient for customers and profitable for businesses. They provide privacy and flexibility, they get your brand in front of current customers, they attract new customers, and they can increase customer loyalty.

Through traditional gift-giving, recipients may visit stores they might not otherwise visit. But gift cards are not just for gift-giving – they are evolving. Shoppers often buy gift cards for themselves for secure online shopping or to take advantage of discounts and rewards. And all shoppers with gift cards offer the possibility of spending more than the amount of the gift card. Smart businesses are thinking of even more ways for gift cards to contribute to their bottom lines – such as using them for store credit, rebates, promotions, loyalty programs, or even marketing them to businesses to use as employee awards.

Gift cards can be physical or digital. Your customers may download them immediately after placing the order, or you may send them as an attachment in an Email.

With InOrder, you can even refund a gift card to a specific customer, who may or may not be the same customer who originally bought the gift card. This means you can be more flexible about gift card sales, and your customers can be more confident that their money is well spent. This function also enables lost gift cards to be re-issued by refunding to a customer’s account and using the credit to purchase a new gift card for the same balance.

For information about how to get your gift cards InOrder, contact sales@morsedata.com.

 

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Maximize Shipping Recovery = Increase Profits with InOrder ERP

The Ship Via functionality within InOrder ERP is a favorite with our customers because it maximizes profits by managing rates and fees to make sure shipping expenses are accurately recovered.

Each shipping service is set up with rates, which can be conveniently uploaded from shippers (FedEx, UPS, USPS etc.)  Insurance charges may also be identified/imported, along with zones that represent the distance from your shipping location to the shipping destination, and postal code areas.

InOrder ERP Ship Via

Shipping with InOrder ERP is more than who ships your orders and what they charge. Here are highlights of how you can use the InOrder Ship Via functionality to accurately recover your shipping expenses:

  • Manage all surcharges – COD Fees, Fuel Surcharge percentage, Residential, commercial, 3rd party billing percentage, and Saturday delivery are just some of the shipping expenses you can manage through InOrder.
  • Set up Insurance Fees based on invoice totals (example: invoice totals $1.00 – $10.00 charges .50 Insurance).
  • Charge Shipping Based on: Weight Per Carton, Dollars, Dollars Per Carton, Quantity, and Weight
  • Identify shippers that accept hazardous materials.
  • Supports the DIM Factor used by major carriers. This is used to more effectively estimate shipping rates that compute shipping based on weight per carton. When this feature is used, InOrder uses the item dimensions (height, weight, length) to determine appropriate cartons. InOrder calculates the carton’s dimensional weight and compares it to the merchandise weight, and the shipping charges are computed based off the greater of the merchandise weight and the dim weight. Then the shipping charges for each carton in the shipment are summed to calculate the estimated shipping charges for the shipment.
  • Reference EDI Carriers by their SCAC value and shipping method.
  • Route items to a separate shipment to bypass shipping if they are electronic distribution only (no physical shipment required).
  • Track order shipments, and send Email confirmation of shipment according to the method in which the order is shipped. This is useful for orders that are not delivered, such as those picked up by customers.

Contact us for more information on maximizing your profits with InOrder’s Ship Via functionality.

 

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Does Your ERP System Validate Address Data?

When you ship orders and don’t validate the shipping addresses, you risk delivery delays if an address is incorrect, the added cost of additional shipping expenses and operating costs to get it right, not to mention unhappy customers. If the product is perishable, you might even have to add the cost of replacement.

For example – A business shipped perishable goods to a customer who provided an inaccurate shipping address. This, of course, delayed delivery of the order. Since the order was perishable, it did not arrive in good condition. The error was not the fault of the business; however, the business was faced with a very unhappy customer, resulting in the loss of future sales to that customer. This all could have been avoided if the address was validated during order entry.

Costs associated with these situations can be reduced or avoided with address validation. While this might not be something you have given much thought to, it is very necessary….not to mention the money and customers it can save you in the long run.

InOrder ERP integrates with the Pro On-Demand Address Verification services from Experian. This service uses a contemporary address validation technique, providing 24-hour address validation service in real-time via the Internet. If an address is entered with missing information, the Experian address validation even displays possible matches for the user to select.

InOrder currently supports the Experian address validation for USA, Canada, and USA with residential/commercial flag. If you would like additional information about using the Experian address validation with InOrder ERP, please contact sales@morsedata.com.

 

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Life After ERP Implementation

InOrder ERP Blue Duck LogoAre you using your ERP System to its fullest advantage? Your company purchased the software, training and setup work was completed, and then it was turned on. A few years have gone by, and several updates have been made to the software. Some of the employees and even a few managers have come and gone. Few people in your department remember anything from the training, but you know the basics to get your day to day work done.

Once your new system is live – and you’ve used it for a while – you may have a whole new set of needs and workflows. Equally as important as having the best technology is knowing what it can do for your business, and using it to continuously improve. Your business is constantly evolving and improving. It’s beneficial for long-time software users to evaluate how they’re using their software to determine whether improvements can be made in their processes. Here are some things to consider as you evaluate your system.

  • Is your staff doing manual tasks that can be automated?
  • Are you getting the most out of your web cart?
  • How fast can customers find your products?
  • Have your employees reverted to old processes?

This leads to frustration – and the feeling you’re stuck with something that isn’t working for you. So often, we hear “Why didn’t anyone tell us the system could do this?”

Align efficiencies with your organization’s goals

Getting the most from your ERP system means exploring, testing, and implementing new procedures and functions that maximize throughput, maximize the use of your resources, and maximize growth.

To accomplish this, you must fully understand how the system works today in your organization, as well as other ways it can potentially be configured to be used more effectively. This becomes especially important when new versions of the system become available because they include new capabilities or improvements to existing functionality.

It can be overwhelming to figure out a change strategy. Completing Annual Implementation Audits of your system and procedures can refresh the relationship between your system and your procedures. It can identify what you need, what you want, resolve annoyances, and answer questions about new features that can solve problems. Implementation Audits commonly reveal shortcuts that were not being used, and often find processes being done manually when your software could be doing them for you. You can identify functions, features, or optional modules that are not being used at all because nobody knew they existed. At this time, users and managers can attend refresher training sessions, keeping the knowledge and support of your ERP system in the hands of qualified users.

When was your last Annual Implementation Audit? When it’s time to re-align your ERP system with your processes, give us a call. Morse Data is committed to Change Management and Continuous Process Improvement. Changes can get out of line, but we can help get your ducks InOrder.

 

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Helpful Articles for Your Business

InOrder ERP Blue Duck Logo

  • You can’t hide from Cyber Threats, but this article can help you organize a strategy to defend your business against it.
  • B2B companies – Don’t miss out on opportunities to grow your business! Use your eCommerce store to attract new customers in surprising ways.
  • This interesting article discusses billion dollar digital marketplaces.
  • It’s no secret that content increases search results and traffic to your website, but how does that happen? This article offers helpful tips.

 

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InOrder ERP Kits and Substitutions Can Benefit Your Business

If your company buys lots of parts, and then puts them together before shipping them to customers, InOrder’s Kit Definitions feature will benefit your business. If your company doesn’t always keep enough quantity on hand for your common components, or does not know how many parts to keep in stock, then the InOrder Substitutions feature is for you.

Kit Definitions

The InOrder Kit Definitions feature allows you to assemble multiple items for sale as a single item. With this functionality, you can track the inventory, component assembly and disassembly, sales, and costs of the assembled kit and its component items.

Using InOrder for Kits is great for items you always sell together. It allows you to stock and sell multiple part numbers together under one Top Number. A good example of this would be a Lowering Block Kit, which has u-bolts, blocks, and hardware. InOrder ERP Kit Assembly

The InOrder Kit Definitions feature provides the ability to:

  • Control the inventory and cost for each item individually.
  • Base the total cost for the kit on all the items included.
  • Discount the retail price (buy in a kit and save).
  • Replenish kits based on individual SKUs in stock.
  • Disassemble kits when you no longer need them, or to free up common components needed elsewhere.
  • Provide easy Kit Definition access to your Customer Service Reps and online, enabling assistance with replacement parts orders.

InOrder Reports for Kit Definitions include the Kit Management Report, which lists kits, their components, and the information about them. Because assembled kits and components are inventory items, they appear on inventory reports and sales reports as any other inventory item. In addition, the InOrder Replenish Report instructs you on how many kits to build based on total number of kits sold and how many of each individual item is in stock. (For example, you can run the report on how many kits were sold in the last 30 days.) Kits are either in stock or out of stock. If one item in the kit is out of stock, the entire kit will be out of stock.

Substitutions

When an out-of-stock inventory item is ordered, you can substitute either a single in-stock inventory item for another brand of the same item, or you can substitute a group of inventory items (Kit-on-the-Fly). This feature works best when you have many items that are typically ordered together, but you need the ability to ship what is in stock. (All items do not have to be in stock at one time to ship, as with Kit Definitions.)

A good example of a Substitution would be an order for the following:

  • Interior kit
  • Seat Upholstery
  • Door Panels
  • Headliner
  • Carpet Kit
  • Rear Seat Shelf

In a Substitution, if the Carpet Kit is out of stock, you can still process the order and ship the remaining in-stock items. The carpet will ship as a backorder (when it is back in stock) and retain the substitution price. InOrder will exchange the price for each item, so it will equal the Substitution Price (buy all the items together and save). In addition, it will break all the items out on an invoice, and you can remove items that may not be needed; the price will adjust.

Unlike Kit Definition, Substitutions do not show in stock or out of stock. Once invoiced, the items are displayed on the invoice with the exchanged price and will either be in stock or backordered (the Top Number will not have inventory).

You can use this feature for Build-to-Order Kits-on-the-Fly as your customers request them, or for Buy-X-Get-Y free offers.

This great feature is very flexible, allowing you to offer up a discounted price for bundled items, and still ship items regardless of inventory status of the items included.

Contact us for more information about how the InOrder Kits and Substitutions features can benefit your business.

 

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Tools for your eCommerce Shoppers

InOrder ERP Blue Duck LogoThere are many ways you can help shoppers navigate your eCommerce store. But not all of these features provide the same benefits for all shoppers – or for you. Let’s explore 4 tools that are easy to provide and your customers will appreciate.

Search Filters

If shoppers search for something specific, it means they know what they want, and they want to find it immediately. Check your search analytic results to see how shoppers are searching for your products. Remember that a search engine-optimized design gives you additional edge over the competition.

If you have multiple product categories, make sure your customers can easily find what they’re looking for. Provide them with the ability to combine different search criteria, in whatever combinations they choose.

Reviews

Reviews can increase sales by steering and bolstering confidence as shoppers are considering their purchases. Google recognizes the benefits of ratings and reviews, and you can encourage Google to show them with schema markup. Additionally, it is important to know what your customers think of your products because then you know how you can improve your offerings, and where you should consider raising or lowering prices. If your ERP system provides the capability, you can enable live crowd sourcing so your customers can provide feedback for products. You can even provide online forums or Q&A sections.  After each purchase, ask for a review of both the shopping experience and the product. This lets the customer know that you still care even after the sale. And when your customers take the time to send their valuable opinions, make sure to review and display them as soon as possible.

Chat-bots

A chat-bot is a messaging system between you and your shoppers. An artificial customer service agent represents your side of the conversation, providing assistance that is always available.

Chat-bots can help your business by sending automatic texts and Emails to customers, informing them of specials, sending coupons and reminders to finish the checkout process to reduce cart abandonment.

Chat-bots can be helpful when they’re needed, as long as they’re not intrusive and don’t get in the way of browsing a website.

Videos

Videos are can be very useful shopping tools. Customers can use videos to learn the purpose of a product, how to use it, and why they would want it. Videos can provide information that might be missing from an item’s description, answer questions that might not otherwise be asked, and they often help shoppers decide to buy an item.

Videos also help shoppers decide not to buy an item, which is a benefit to you if customers don’t buy something they won’t be happy with or will be disappointed in, or will return.

From simple search filters to virtual reality, many shoppers want your assistance, and if you don’t provide what they expect, they’ll find another eCommerce site that will.

 

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Can Free WiFi Benefit Your Business?

WiFiBalloon Free WiFi is common in many retail stores, and, in many cases, it provides benefits to both the business and its customers. Everybody likes “free” and WiFi is no different. For example, customers may linger longer, buy more, and return to a store with free WiFi. Could this make as big a difference as targeted marketing? If you’re exploring this service, here are some ways it could benefit both you and your customers.

Competitive – As mentioned, free WiFi is common, and in some cases, customers expect it. So don’t lose shoppers to the store down the street because they have free WiFi and you don’t.

Opportunities – You know it’s critical to interact with customers, and free WiFi can earn its keep when it comes to this. Customers begin at your site, where you have a chance to relay your message and thank them with a promotion that’s valid during that visit.

Engagement – With free WiFi, customers may stay longer, browse more, enjoy their stay and possibly buy more. When shopping is pleasant, you expect customers to come again. Shoppers may post their locations on social media, where they might even encourage their friends and families to shop – Bonus!

Customer Service / Loyalty – Use your free WiFi to embrace your comparison shoppers. Motivate them to research your products on your website, making it easy to buy from you. Keep shoppers involved and build confidence and trust by providing a community environment and participating with them.

Analytics – You know how important it is to make relevant offers. Studies also show that customers get annoyed with too many irrelevant messages, so use your WiFi service to observe customer preferences and provide them with offers they’ll appreciate.

There are both pros and cons to offering free WiFi. Speed is one concern, and security is another. You want control over how it is used so it isn’t abused. And while it’s nice to have customers sit in your coffee shop or restaurant and surf (or work) all day using your free WiFi, that practice could seriously inhibit table turnaround. While free WiFi has its benefits, it might not be the smart choice for every business.

What are your thoughts on offering free WiFi?

 

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Don’t let your packing stunt your business’s growth!

You might not think about packing materials every day, but how a product is packed can play a big part in a customer’s perception of a product’s quality.  Just as packaging can mean the difference between a customer buying a product or not, if you ship orders, also consider how important your packing material is to your customers.

Here are four simple tips to keeping your packing options competitive:

  • Make your packing materials interesting and entertaining to identify your brand. Packing materials also represent your business.
  • Educate your customers – Use this as an opportunity to reach out to them. It exceeds their expectations and builds loyalty. It also encourages them to place more orders.
  • Advertise your brand – Often, when a package is delivered in a plain, unmarked box or simple padded envelop, it’s a missed opportunity. An unmarked package, which travels across the country, could have been broadcasting the brand it carried all along the delivery route.  Inserts and catalogs are great, but using packing materials to encourage your customers to place more orders is brilliance. There are many ideas, such as printing pictures of items you sell with taglines. Because of the expense, it might be worth discussing a cost-sharing arrangement with your vendors to purchase boxes printed with their logo. Likewise, vendors might consider printing boxes with their logos and making them available to their distributors.
  • Reduce waste – People don’t usually want to be wasteful, and they’re willing to recycle. Whenever possible, use materials that are easy to reuse and recycle, and your customers will take care of the rest.

As you do for retail customers, give your business clients the same attention. Packing options must be flexible and customizable. Otherwise, you might not have the capability to sell merchandise that clients (or prospective clients) request. You’re not in business to miss out on opportunities, so be sure you have what you need to deliver.

 

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Use These Tips to Welcome all Shoppers to Your eCommerce Website

InOrder ERP Blue Duck LogoIf your business has a physical presence, you already know to provide equal access to your facilities to include people with disabilities. But what about your eCommerce website? If it serves the public, now is a good time to evaluate it to make sure people with disabilities can access it as easily as those without disabilities. Designing your website with equal access to all shoppers is smart customer service and good for your business. It’s not difficult, and you don’t want to miss out on a large group of customers because they can’t access your website!

Here are four recommendations from the ADA website to address accessibility problems.

  • Videos with sound are great for people who can hear your content but not see it. But what about people who can’t hear the sound in your videos? When you use multimedia, such as videos, include descriptions and captions. This allows people to see your message even if they can’t hear it.
  • Consistency builds trust, and helps your brand be easily recognized. However, flexibility with colors and font settings is key to providing access to people who have difficulty seeing the fonts and color combinations you choose. To accommodate them, allow people to use their browsers and systems to specify the colors and font settings they need to see your content.
  • PDF documents keep your intended format consistent and they are difficult to change. For these reasons, they are widely used for digital distribution. However, they don’t work well with screen readers, alternate colors, and alternate font settings. So, the content in PDF documents might not be accessible to everyone. If you use them on your website, also provide another format, such as HTML or a text-based format.
  • As with PDF documents, images are not accessible by screen readers or Braille display devices. To make your images available to people with a vision disability, include descriptive text for each image so your shoppers know what you’re showing them.

The ADA website also provides examples, terms, and information to help understand why these steps are so necessary. While these are best practices intended for state and local governments, you can easily apply these to your website to be sure you reach the largest possible audience, and more people can benefit from your message.

To help you reach even more users, the Word Wide Web Consortium (W3C) has developed Web Content Accessibility Guidelines (WCAG) to assist developers with guidance and techniques. It provides 12 organized guidelines with test criteria, as well as related stories to help understand the reasons for each of them.

Contact us if you need help making your InOrder eCommerce website accessible to more customers, or for more information about using InOrder for your eCommerce business.

 

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