Archive: July, 2017
Helpful Articles for Your Business
This article discusses costly fraud chargebacks and the challenges of preventing them. It provides three techniques to reduce or eliminate credit card chargebacks.
What Economic Nexus Means for Your Remote Sales
Sales tax revenue is lagging and many states are creating nexus laws to further tax sales by out-of-state sellers lacking a physical presence in the state. Knowing how this will affect you is key to staying ahead in an audit! Check out this blog post by the tax experts at Avalara for more info!
Tax on Cookies?! According to this article, Massachusetts says that cookies placed on consumers’ browsers in Massachusetts = physical presence and wants to tax them.
This article provides advice on automating for your eCommerce business.
When you’ve finished reading, contact us for a demo to see how InOrder helps you accomplish each of these!
Cultivate and Grow the Most Profitable Segments of Your List with InOrder ERP
There are many times during the year when you send a mailing to a specific group of customers. With the InOrder ERP system, you can send promotional messages to customers, create new lists, import lists from external sources, and even export your mailing list to a spreadsheet format.
- Catagorize your lists and assign customers to them.
- Specify label formats.
- Use with the InOrder Address Validation interface to validate a batch of addresses within a specified range of U.S. postal codes.
- Automatically merge duplicate address records.
- Use with the InOrder Email Marketing Enhancement to send Email Blasts.
- Send followup notices. Define followup efforts that activate after a specified number of days.
- Import your own mailing lists with names and addresses.
- Import your own lists of Email address.
- Generate promotional keycodes as list segments are generated.
- Export your mailing list to spreadsheet format.
- Define your call lists.
- Simultaneously store an unlimited number of RFM scores for each customer. (Recency (most recent purchase date), Frequency (how many purchases a customer has made), Monetary (spending).
- Group customers by RFM cells.
Contact us for more information about mailing lists and marketing with InOrder.
UPS Study Provides Insights for eCommerce Businesses
In its 2016 Pulse of the Online Shopper Study, UPS provides insights for eCommerce businesses as they plan their strategies for growth. This study explores online shoppers and how they have “Evolved.” Their shopping cycles are represented, showing a strong promise for future buying power. Included are discussions of new technologies they’re interested in, how and where they shop, and what retailers must provide to win them over or lose them.
Devices are explored, with smartphone shopping showing the most growth. As technology (and retailers) make it easier and faster to use smartphones for shopping, satisfaction with them increases, fueling faster growth opportunities for businesses that support them.
Search habits are also shown, revealing that shoppers prefer to begin searching on marketplaces. According to the study, 90% of independent online retailers sell through them, and shoppers prefer them for product/shipping pricing, quick delivery, product selection and availability, and more choices in one place. Also mentioned are shopping trends, along with “cross-channel purchasing,” (where shoppers research vs. where they shop), and how social media influences shopping.
Shoppers revealed that they want to help themselves, but they also want help (such as Q&A, FAQs, chat, etc.) to always be available when they need it. Unfortunately, it doesn’t sound like many retailers provided those services. Hopefully, many will respond to these requests.
As can be expected with online purchases, returns are higher. While many shoppers prefer to drop their returns off at carrier locations, many also prefer to take their returns to a physical store. This provides opportunities for retailers to make these experiences easy for shoppers, who might make additional purchases while making their returns.
UPS has also conducted its sixth annual study of online shoppers, which includes five volumes. This link provides a download to Volume 1, which includes information to request future volumes.
Shoppers want control and flexibility. They want helpful responsiveness when they need it. They want fast searches, large selections, quality products that are available, and quick, low-cost delivery. They want access, coupons, and notifications without intrusion.
Use this valuable information to help you make decisions for winning these “Evolved” customers. And, in doing so, grow your business.
Contact us for a demo of how InOrder can help you implement the features so many shoppers demand.
5 Tips for Adding a Retail Mobile App to Your eCommerce Business
I find some retail mobile apps to be very helpful. I use my favorite app to find current sales and the latest coupons. When I travel, I use it to find the nearest store. Sometimes, I even get coupons that aren’t available on the store’s website, and it links me to the eCommerce store where I can browse, check reviews, or shop. Finally, there are more menu items that I haven’t even explored – I can use these if I want to, but they don’t interfere with what I use most.
There are many great retailers, but not all of them have apps. Even when they’re available, over half the shoppers questioned for the UPS 2016 Pulse of the Online Shopper Study preferred using a retailer’s website over a mobile app. Some of the reasons provided included the lack of a store experience and technology – either it was uncomfortable or too hard to use.
So what makes a mobile retail app useful?
- It’s helpful – Exchange the lack of a store experience for tips or ideas for using your products, but keep this feature simple to use and not overwhelming. Provide product reviews to help shoppers make decisions, and make your contact information easy to find so help is quickly available.
- It’s simple – Provide a menu that is easy to find but not in the way.
- It makes users feel special – Give your app users something extra, such as a coupon that is not on your website, or an extra coupon that is.
- It doesn’t intrude – Give app users control of how and when they want to hear from you through your app, such as notification settings.
- It invites shoppers – Provide a list of store locations, with options to call and get directions. Link to your responsive mobile website for shopping. Allow customers who buy online and pick up in the store to use the app to notify the store when they arrive and avoid longer wait times.
Mobile apps can be worthwhile for some retailers. If you’re considering a mobile app for your business, use these tips to help shoppers comfortably use your app, and interact with your business whenever they can, where ever they are.