InOrder ERP for B2B and B2C Sales on One Website
Managing and keeping product information accurate and consistent for multiple customer bases, such as B2B and B2C, possibly in multiple countries, is a big challenge. You have to consider multiple price lists, shipping arrangements, inventory availability, follow up, how each customer type uses your website, and more.
With the InOrder ERP system, you can successfully serve both business and retail customers with one brand on one website.
Extended price breaking information and volume discounts are important to B2B customers, as are wholesale ordering and budgets, as well as special offer-driven pricing and promotional items. Special prices and most discount scenarios are important to all customers as they add inventory to the shopping cart.
Wholesale customers may shop from an alternative hierarchy browsing format, and they may purchase from your site using traditional inventory browsing. Any special pricing is reflected when browsing, as well as in the cart.
When applicable, wholesale ordering requirements are enforced, as are customer budgets. Alternate Bill-To accounts are also supported, which is useful for situations in which assistants might be placing orders for their superiors, or when an placing orders to bill to different departments.
When a wholesale customer unexpectedly orders the last of your inventory for a particular product, how many retail customers won’t be able to order?
Reserving a specific quantity of each item for your retail customers can prevent this revenue loss. When an order is placed by a wholesale customer, that reserved quantity isn’t even made available. InOrder’s stock reserve feature avoids backorder of multiple retail orders resulting from stock rundown by high volume customers.
One Website for B2B and B2C
InOrder ERP has always supported both B2B and B2C. Established business customers can immediately see and search inventory with pricing agreements reflected, and can use their lines of credit when making on-line purchases. Their shipping arrangements are even automatically applied to web orders. InOrder’s EDI with Customers feature can also be tied in for acknowledgements of web orders, carton license plates, and advance shipping notices.
Using InOrder, you can build rules and behaviors based on B2B vs. retail in terms of marketing, merchandising, pricing, picking / packing / shipping, customer service, and even contact management for follow-up efforts.
Contact us for a free demo to see how you can use InOrder for both B2B and B2C business.