4 Benefits of Customer Loyalty Programs
Loyalty Programs allow you to offer free or discounted items and other incentives to your loyal customers, in exchange for points they have earned by meeting certain qualifications of your loyalty programs.
Here are 4 benefits of using loyalty programs:
- Give customers incentives to buy, generating income for your business
- Show appreciation for your customers.
- Encourage customers to return to your business.
- Improve customer engagement. Many shoppers enroll in memberships / loyalty programs, and check retailers on social media for details, coupons, and specials.
You can offer points for a variety of activities. For example, you may award points to customers who meet minimum order requirements such as buying a specific item or spending a minimum amount, providing an email address, joining a mailing list, referring friends, ordering frequently, etc.
Points may be redeemed by placing an order. You might offer awards in the form of item discounts, merchandise credit, flat dollar amounts, free/discounted shipping, or free merchandise.
With the InOrder ERP system, customers can earn and redeem loyalty points using any means of order entry, including Customer Service, Point of Sale, and eCommerce. Points are added to a customer’s Loyalty Program Account after the order is shipped. Use InOrder to give your customers control over their own information, including checking loyalty point balances and history online. This is especially beneficial when points are earned from phone or in-person purchases. Adding loyalty program information to your packing slips and receipts can even prompt customers to visit your website. InOrder provides for flexibility, allowing you to change earning levels, manually overriding points, or deciding whether or not they expire. InOrder’s Loyalty Program reports enable you to track point balances and redemptions, and generate postcards to send to customers when their points are nearing expiration.
Contact us for a free demo of how you can use InOrder’s Loyalty Programs to benefit your business and show your appreciation to your customers.