Archive: August, 2013
Give Shoppers What they Expect with Customer Feedback
When you shop, do you want to know what you’re buying before you buy it? Do you want to know if you’ll like a product, how it works, and what others think about it? What about the company selling it? Empowering your customers to share their opinions on your website helps them to feel more confident about buying, and it gives you valuable insight on your customers and your products.
You can interact with your customers with ratings, reviews, and other types of Q & A that you define. InOrder’s web cart adds a social aspect to your website that can keep your customers involved in the shopping experience.
The InOrder Web Customer Feedback Module works with the InOrder Email Communications Enhancement to follow-up on orders and thank your customers for their purchases. Invite customers to participate by rating and reviewing their purchases. You can also ask for separate feedback for specific SKUs, packaging, drop-ship products, etc.
Customer feedback also adds content to websites. When shoppers search for reviews and find your site in their search results, your website has a better chance of being seen. Shouldn’t your website be the one they go to for trusted information – and final purchase – when making informed decisions?
For more information about InOrder’s Web Customer Feedback Module, contact Morse Data Corporation.
Including Videos in Your Web Pages Can Help Search Results
If you didn’t get to attend the session called “Creating a content strategy to boost commerce” at the 2013 IRCE, check out the article “Credibility Matters” by Thad Rueter in the July issue of Internet Retailer magazine. The author discusses the importance of Google Inc.’s Product Listing Ads for online retailers – and how videos in retailer web pages can significantly help search results.
After you read the article, make your video and upload it to You Tube. Then add the video to your InOrder online store using the instructions in this article.
Send your InOrder users a cheery message when they log into InOrder on their birthday. Simply enter the birth date on the User window. If you don’t know or don’t want to specify the year, use the month, date, and current year and let InOrder do the rest.
It’s easy and it will brighten their day!