Archive: October, 2012
How many times have you been at another PC in your company (or at home, or on the road) and you need to get into InOrder quickly to check something?
Because InOrder is a client program, a familiar way to use it is to run the setup.exe on the PC to install it locally. But this doesn’t help if you’re using an unfamiliar PC or a PC outside of your corporate firewall.
One approach is to setup your PC to allow “Remote Desktop” connections. This is as easy as right-clicking “Computer,” selecting “Properties,” and then enabling “Allow connections” for the Users who should be allowed remote access.
The trouble with Remote Desktop is that:
(a) If someone is using your PC, you can’t remotely connect at the same time (except for advanced versions of Windows that allow several logins at the same time)
(b) You see the entire desktop and then you need to run InOrder, which can be confusing, and (c) Your system administrator needs to open port 3389 on your firewall, but this isn’t a secure internet connection unless you’re also using a virtual private network (VPN, a remote connection that often leads to frustration).
When many people need to connect remotely and run the same program, such as InOrder Desktop, they will often set up a server dedicated to these connections. This server is a Windows Server that has “Terminal Services” running.
Often this is incorrectly referred to as a “Terminal Server,” which actually means a computer that allows many green screen terminal connections. When Microsoft released Windows Server 2008, they renamed “Terminal Services” to “Remote Desktop Protocol” (RDP). RDP Servers allow you to install InOrder (and other programs) one time, to be shared by many people at the same time. This capability is built into Windows Server, but you need an extra RDP access license for the number of connections you will have. (Also, if there will many connections, then the server will need extra memory installed.)
Using another Windows Component called “RD Gateway” and an SSL security certificate, you can enable secure connections over the Internet, without a VPN. RD Gateway also allows you to use Internet Explorer as the RDP Client (except you still need additional third party software if you are connecting from Mac OS X).
When you have hundreds of users connecting to InOrder this way, you will typically want to have several RDP Servers in a “farm” with “Load Balancing.” This means that you connect to Remote Desktop Connection Broker (another component that comes with Windows Server), and it decides which RDP Server you connect to. When you’re using this type of environment, it’s vital that you install, configure, and upgrade everything identically on each of these servers in the farm.
Typically problems arise with print drivers and print queues, and eventually you’ll find that one of the RDP Servers had an out of date print driver. The symptoms will be sporadic because users who print to that printer will randomly connect to the RDP server with the problem, based on the number of other connections on each RDP Server at the time they log in that day.
The best part is that, InOrder 9.x supports “Remote App,” which allows you to set up InOrder so that you can run it from any Window PC without installing it first, even over the Internet. When you’re using InOrder (Desktop or Point-Of-Sale), it looks and acts like it is installed locally on your PC. Instead of installing InOrder on each PC, you give each user an RDP file to click from their desktop as a shortcut, or, you can even give them a browser URL that will start InOrder from any browser. The nicest thing about this is that users don’t have to see the RDP Server’s “desktop” anymore.
IT Administrators: For easier upgrade deployment, we recommend setting up your RDP Servers so they point to a generically-named InOrder instance. Then, whenever you install an InOrder upgrade, you can test it against the Play database using a full RDP login session, and deploy it by copying the InOrder program directory over the folder with the generally named instance (but don’t copy the InOrder.ini file). A .bat file works best for this, as long as it checks to make sure that the Copy only proceeds if the old InOrder.exe file can be safely deleted first.
I’m sure this has happened to all of us: You’re shopping online and something distracts you. Before long, you’ve forgotten all about your shopping cart and the items you put in it. Or maybe you lost your Internet connection just as you were about to checkout. Or you decided not to complete your purchase but want to return to your cart at a later date.
How often are online shopping carts abandoned? Seven out of every ten website visitors don’t complete their transactions. And that results in lost revenue.
Wouldn’t an email reminder be helpful? Rather than having customers re-do their shopping carts completely, an abandoned cart email reminder is a great way to encourage them to come back and complete the checkout process. Your reminder can include a link to their abandoned cart, so your customer can simply pick up where they left off. It doesn’t get much easier than that.
Recover up to 30% of abandoned carts
Instead of sending just one reminder, there are options for tiered approaches where you send a series of email reminders at set intervals. A robust email reminder system, such as InOrder, will allow you to specify your email series by time (e.g., two hours after abandonment, 12 hours, 48 hours, etc.) or based on minimum and maximum delay settings.
You know your customers best, so you can choose the option that will bring you the best results. Carefully timed email reminders recover approximately 10-30% of customers who’ve abandoned their carts.
You can use various options for your email reminders:
- You can thank customers for visiting your site and include a list of the items they’ve placed in their cart.
- Adding a cart expiration date is a nice feature and provides customers with a deadline to make a decision.
- A promotion code provides extra incentive for customers to return to your site and perhaps add a few more items to the cart before checkout.
Regardless of what you include in your reminder, keep it short, clear and to the point.
Here’s one example:
Have abandoned cart emails helped your business grow? We’d like to hear your success stories.
If you’d like to learn more about abandoned cart emails and all that InOrder has to offer, please contact email@example.com.
Many shopping carts now include the ability to see the status of an item; some even show number of units available and number en route to the warehouse. However, these details are often updated in timed batches, so they’re always slightly out of date. This means when inventory is low, shoppers can experience a big letdown when they find items are out of stock during check out or after.
With InOrder’s tight integration between web carts and inventory, e-commerce sites connected through an API can allocate units of stock as customers place items in shopping carts. Service reps can also help customers add items to carts and check them out over the phone if they desire. The upside is that customers know items in their shopping cart will be held for them, just like in a brick and mortar retail store. The downside is the risk of temporary denial of service (intentional or otherwise) until abandoned carts are put away. (Brick and mortar stores can also experience this problem, but in the online world, it’s on a much larger scale.)
So, is it better to configure shopping carts to allocate stock while customers shop? Or is it better to set carts as “price quote orders” that don’t allocate stock until customers check out?
The answer really depends on the nature of your business. However, if you do go with the “allocate as they shop” approach, there are ways to minimize potential problems.
One way is to set reasonable limits on the number of units of each SKU customers can add to their carts, based on common ordering quantities. This helps alleviate the impact of abandoned carts.
Another is to trigger alarms when stock depletes too quickly and reduce delays before putting away abandoned carts. Using InOrder version 9.2’s Email Communications Enhancement, you can set up a series of abandoned cart emails to remind customers to complete abandoned orders before releasing stock to other customers. Here’s an example:
Subject: Did you forget something? eLectronics Shopping Cart
eLectronics Shopping Cart Reminder
Thank you for shopping at eLectronics.
During a recent visit, you left one (or more) items in your shopping cart.
This is a reminder that we clear inactive shopping carts periodically.
There’s still time to complete your order.
Visit our website (http://connect.morsedata.com/), select your shopping cart and continue to checkout.
You added the following item(s) to your shopping cart:
Item #: HL61A750
Description: Samsung HL61A750 =E2=80=93 61″ Widescreen LED DLP HDTV2
Qty Ordered: 1
Net Price: $1799.99
Item Total: $1799.99
Our Customer Service Department is happy to answer your questions.
Phone: (800) 860-9515
You may also view your orders online by visiting: http://connect.morsedata.com/
10 Second St.
Dover, NH 03820
Another helpful tip involves reserving stock for other channels. For example, when sending stock to other e-commerce channels such as Amazon or eBay, it’s common to reserve stock so you can guarantee its availability as advertised. Typically, you set up InOrder EDI to send inventory to these channels based on quantities transferred to a designated hold access code. This helps keep customers happy by eliminating “no longer available” acknowledgements.
With a tightly integrated price quote-based shopping cart, you can warn customers of fulfillment delays when items are temporarily out of stock. Some sites avoid using the word “backorder” and instead simply frame delays in terms of number of days to ship (i.e. “ships in x days”). They can provide customers with a real-time prediction of arrival dates because they know how many of reorders are already committed to backorders.
What are your experiences or thoughts on stock allocation through your e-commerce web store?
With InOrder’s tightly integrated e-commerce site and add-on modules, there’s almost no limit to what you can do. Here we’ve listed 11 1/2 InOrder e-commerce functions to improve internal efficiencies while delivering better customer service:
1. The E-Commerce module allows customers to get up-to-date order and backorder status, as well as shipment tracking. They won’t have to call customer service to find out where their order is, regardless of whether they placed it by phone or retail location.
2. The E-Commerce module allows web customers to set up re-orders. Re-orders are especially helpful for customers who place annual gift orders with many ship-to recipients and customers who order the same supplies repeatedly, regardless of how they were previously purchased (e.g. phone, in person, web, etc.)
3. With the List Management Module and Email Marketing Enhancement, web customers can sign up for notifications when out-of-stock items come back in. You can even link the email back to your e-commerce site and the item’s order page.
4. With Email Marketing Enhancement, you can set up a series of abandoned shopping cart emails to entice customers back to your e-commerce site.
5. With Loyalty Program Enhancement, you can synchronize point balances, allowing customers to see point earnings and balances, and redeem them online. This is especially beneficial when points are earned from phone or in-person purchases: loyalty program information on packing slips and receipts can prompt customers to visit your website.
6. With the Gift Card Program, you can sell plastic as well as e-gift cards. Customers can check balances online and redeem across all sales channels.
7. Personalization Enhancement enables customers to purchase personalized products online, including customized team uniforms (where items have both team names and individual player names).
8. Digital Distribution Enhancement enables digital file downloads from your e-commerce site (such as music, e-books and apps), for website purchases made from iPads or other devices.
9. Standing Order Enhancement enables customers to place and view standing orders for products they order regularly or that trigger “product of the month” clubs.
10. With Continuity Series Enhancement, customers can view and manage their regular, revolving and standing continuity series orders.
11. With the Subscriptions module, web customers can review past and future subscription shipments. This is especially useful for today’s web customers who purchase subscriptions and immediately want adjust them (such as placing subscription vacation holds).
11 1/2. Oh, and the Subscriptions module also allows online management of membership benefits, expirations and renewals and computes membership discounts immediately after membership purchase.
Which modules do you use? Let us know in the comments section.