Archive: May, 2018
Packing materials can educate your customers, advertise your brand, and represent your business. How you pack your products and what you pack them in can be very important to your customers. Check out these 10 award-winning packages.
Speaking of packing materials, why not add your brand to them? Don’t let those unmarked boxes be missed opportunities.
Your products, your services, your location, your tools, and of course, your employees. All of these help your business succeed. This article discusses the power of employee participation in your marketing efforts.
There are many reasons to have a security process and train your employees on it. This article discusses educating your employees, why it is important, and more.
Exceptional customer service is critical for your eCommerce business, and it can determine whether you get sales or good references. Customers appreciate when a website is helpful and gives them information they’re looking for – and that’s where they’ll shop. As you know, not all web stores are created equal, so make sure these 5 things don’t happen with your eCommerce business.
- No option to buy online and pick up in store. I often look for this option, and sometimes I’m disappointed when it’s not available. This option is becoming more common, and is often expected for larger retailers. If you offer this option, make it easy, efficient, and fast.
- Not knowing about your product. It’s very important that your customer service reps can answer any questions customers ask about the products you sell.
- No Reviews. It’s well-known that consumers research businesses and products before they buy. How else can customers make an informed purchase decision?After a customer’s order is delivered, send a series of Email messages that thank the customer and ask for a review. Be sure to provide links that are as convenient as possible, and format your review page so it is quick to submit. And remember – if your customers take the time to send their valuable opinions, make sure to review and display them as soon as possible!
- No contact information available – or it’s hard to find. Too often, online businesses use Email as the only means of contact, or a phone number is not easy to find. If shoppers have a question about your business or products, or a problem navigating your site, make sure you can help without making them wait. Customer Service should always be at your customers’ fingertips. Make sure your customers can reach you immediately with any questions. Display your phone number where it can be easily and quickly seen. If shoppers have questions or problems navigating your site, make sure you can help without making them wait.
- Not listening to your customers. Word of mouth can be the best form of reference. It can also be the worst. Whether someone is asking neighbors if they know a good plumber or roofer or telling neighbors about their plumber or roofer, personal experiences spread fast. Respond to your customers when they reach out to you. If your customers are on social media (or if you want to attract customers who are on social media), your business must be there too.
Contact us for more information about eCommerce solutions with InOrder.
Costing methods might not be the most exciting topics in the warehouse, but they are very important to your ERP system because they determine the value of inventory. InOrder supports four inventory costing methods: FIFO, LIFO, Average, and Standard.
This allows InOrder to determine the costing method of your inventory, storing the current and future costs for each inventory item.
While each method may result in profit and tax implications that must be carefully considered, here is a glance at each costing method that is used with InOrder. (Note that vendor costs from purchase orders are used as unit costs.)
The FIFO costing method means “First-In, First-Out.” FIFO costing supports unlimited cost buckets per SKU per storage facility per hold code. With this method, the oldest items are used first, and the oldest unit cost is used when allocating stock. This costing method is common for perishable items, or for items that quickly change styles or quickly become obsolete.
The LIFO costing method means “Last-In, First-Out.” LIFO costing supports unlimited cost buckets per SKU per storage facility per hold code. With this method, the newest items are used first (which may result in aging stock), and the newest unit cost is used when allocating stock. This method may be useful for business that sell items that do not expire or become obsolete (such as gravel).
The Average costing method calculates the value of inventory based on the average purchase cost of all inventory. With this method, the average cost is used when allocating stock. Average costing stores averages by SKU by storage facility by hold code. Re-averaging occurs whenever new inventory is received. If rounding occurred during re-averaging, an inventory cost adjustment transaction is generated to recording the rounding error. While this method is inexpensive to maintain, it also means that expensive items are sold for the same price as less expensive items. This method may be useful for a business that sells items with similar prices.
Standard costs are used as a close approximation to actual costs, which may be useful when it is too time-consuming to collect actual costs. With this method, InOrder uses the current unit cost when allocating stock.
InOrder also allows you to suppress costs to use $0 when allocating stock.
Contact us for a demo of how InOrder can manage your inventory.
Prices have a big enough influence that consumers will use them to plan what they buy, where they will buy it, and when. Shoppers will personally seek out promotions from websites, mobile apps, printed coupons, emails you send them, and they will follow you on social media to get them. Promotions can increase the number of new customers and significantly increase the average order amount.
Combining promotions with special prices is a great way to attract new customers and encourage them to complete their orders or add items to their carts. It can make the difference between sales order completion or cart abandonment, referrals, and winning new customers.
With InOrder ERP, you can easily tailor promotional prices to your business. Create a Special Price List based on a promotional code. Once you send out the promotion (via mail or email) the Special Price List is turned on for phone and web sales. Promotional codes, which are uniquely connected to mailing lists used in promotions, may be used with Google click-tracking. You can use this to track the links clicked by your customers from Email messages you send to them.
You can even specify a Special Price List for a specific customer, so he or she will always receive the prices in that list. You can set up as many Special Price lists as you want. For example, you can have one for each of the following customer types:
- Level 1
- Level 2
- Level 3
Each of these example customers could have different prices for the same items – whichever list you associate with a customer will determine the prices on that customer’s invoice. A Special Price List is also where you would build any sales. Here is an example of how easy it is to use:
- Define a price list with discounts (Example Price List “SAVE 10%”)
- Define a promotion “SAVE” to reflect all the discounted prices within that Special Price List.
- Set the Start Date and End date to control when the list is active and when it ends.
- Optionally, you can also set a special discount based on an existing price list. This discount may be controlled at the line item level, item group level, or for the order.
InOrder allows you to manage a wide spectrum of marketing programs, from loyalty points, to email marketing, and even special price lists. With the Marketing Management features of InOrder, you can easily create subsets of your client or prospect lists for personalized promotions and on-target messaging.
Contact us for a free demo to see how InOrder can improve your business.