Offer Gift Cards for Convenience and Profitability
Gift cards have been used for a long time, and for several good reasons: They’re convenient for customers and profitable for businesses. They provide privacy and flexibility, they get your brand in front of current customers, they attract new customers, and they can increase customer loyalty.
Through traditional gift-giving, recipients may visit stores they might not otherwise visit. But gift cards are not just for gift-giving – they are evolving. Shoppers often buy gift cards for themselves for secure online shopping or to take advantage of discounts and rewards. And all shoppers with gift cards offer the possibility of spending more than the amount of the gift card. Smart businesses are thinking of even more ways for gift cards to contribute to their bottom lines – such as using them for store credit, rebates, promotions, loyalty programs, or even marketing them to businesses to use as employee awards.
Gift cards can be physical or digital. Your customers may download them immediately after placing the order, or you may send them as an attachment in an Email.
With InOrder, you can even refund a gift card to a specific customer, who may or may not be the same customer who originally bought the gift card. This means you can be more flexible about gift card sales, and your customers can be more confident that their money is well spent. This function also enables lost gift cards to be re-issued by refunding to a customer’s account and using the credit to purchase a new gift card for the same balance.