Archive: September, 2018
Make it personal and fun – This article discusses using personalization and gamification to stand out from your competitors.
This article from F. Curtis Barry & Company provides considerations for adding space to your DC.
What can you do to protect yourself from malware and phone scams? Check out these details from SANS.org.
FedEx Corp. recently published changes to its Additional Handling Surcharges and Fuel Surcharge Tables. Click here for details.
Shoppers like loyalty programs. They help generate income for your business, show appreciation for your customers, encourage them to return, and improve customer engagement. Read this article for details on their benefits.
Are you adding an ERP (enterprise resource planning) system to your business (or maybe changing to another?). Here are 4 mistakes that can plague an ERP implementation, and tips to help stay focused for success.
No Objectives / Management Support
Unless you have the backing of management, you’ll be set up to fail from the start. Management must communicate the importance of this change, announce the key players involved, and the benefits the company will achieve once the move to a new system is complete.
No Responsible Personnel / Schedule Planned
If you don’t identify objectives and a list of tasks to be completed, an individual to be responsible for them, priorities, and a schedule for meeting them, your project risks failure.
Identify your objectives and tasks, and assign a unique priority to each task. Identify individuals responsible for each task, and assign those responsibilities to each of them. Make a schedule for the project that includes a realistic Go-Live date, each task, and 25% for unexpected work or delays. Identify deadlines and make clear the consequence of not meeting those deadlines. Avoid miscommunication by assigning one person to communicate between all parties involved. Don’t forget to leave the lines of communication open with your vendor’s Implementation Team.
No Acceptance / Appropriate Training
Your staff must know why some of their jobs will require new procedures or responsibilities, and why some old tasks will no longer necessary. Help them understand the benefits of the new system, both to them and to the company. Before implementation, give them time to accept the new system and become comfortable with it. As the project moves through various phases, communicate the progress. This will help employees feel they are part of the change and accept their tasks.
If you don’t provide adequate training, users may revert to old methods or incorrect procedures. This includes manager training.
Adequate training means the knowledge and support of your system is in the hands of qualified users. It allows everyone to visualize the new system in action and to interact with it. Make sure everyone involved knows the processes, their responsibilities in those processes, and how to accomplish them with the new system.
No Testing/Not Enough Testing
Each type of transaction should be followed through the system in detail by representatives from each department involved to be sure everyone is familiar with the transaction flow and that all of the steps are followed and understood. Additionally, several weeks of parallel testing is recommended so everyone knows their new responsibilities and questions/issues can be addressed. This will go a long way in gaining your staff’s confidence that you, and they, are prepared for Go-Live.
When it’s time to think about your ERP system, give us a call. Morse Data is committed to continuous improvement. Changes can get out of line, but we help get them InOrder.
Now you need to refresh your relationship with your customers so the fire doesn’t fizzle out. Here are 5 important tips to consider.
Inventory – Don’t let it sit around to hold up cash flow and increase the possibility of stale products. Are your customers too familiar with your products. Can they find the same items for less at another store? Do they occasionally want to see something new? If a product isn’t selling, try a sale or a replacement. Use social media to find out what your customers are interested in and give it to them.
Reviews – It’s well-known that consumers research businesses and products before they buy. Even negative reviews, when included with the good reviews, can increase consumer trust and contribute favorable to conversion. Google recognizes the benefits of ratings and reviews, and you can encourage Google to show them with schema markup. (While you’re reading about schema markup for ratings and reviews, be sure to also check out the details for using markup for your products.) After an order is delivered, thank the customer and ask for a review. Our experience shows that these Email requests with a convenient link to the product page results in far more reviews. Be sure to provide links that are as convenient as possible, and format your review page so it is quick to submit.
Website Layout – Make sure your site is compatible with all devices. Using Google’s recommended Responsive Design Plan, your mobile store will automatically adjust to the sizes of all devices customers are using to provide optimal presentation. The design has the added bonus of a single cart, so multiple web sites are no long required. Good for your customers, good for you!
Keywords and SEO – keep titles and keywords updated so they don’t bring down the SEO for your products. Use words that describe the items, anticipate all the information customers will need, and use descriptions to answer the most common questions you receive about the items.
Fast and Easy Checkout – if customers are buying online because it’s faster, they will quickly abandon their carts if the checkout process is slow or demanding. Keep the checkout process simple and quick. Reveal all fees up front and show your shoppers the checkout flow to let them know what to expect. Keep it efficient with as few steps as possible. Giving customers an up-front shipping estimate, or the option to bypass registration (when appropriate) can eliminate some of the breakdown at checkout.
Contact us for a free demo to see how InOrder can help your eCommerce business.
It’s important to recognize your employees as a valuable team. Of course every company wants to be successful and have a “winning team.” But what exactly are the components of a winning team?