Category: Morse Data News and Events
Increase Sales by Soliciting Customer Feedback
It is important to know what your customers think of your products because then you know how you can improve your offerings, and where you should consider raising or lowering prices. Additionally, reviews can increase sales by steering and bolstering confidence as new shoppers are considering a making a purchase.
InOrder lets you review the reviews, edit them when necessary while saving the original, but most importantly, it gives you a chance to discuss and resolve problems with customers who might not otherwise come back next time due to a misunderstanding or a solvable problem. It also lets your reps see a customer’s past reviews and thank the customer, or use their feedback to help make new recommendations.
Regardless of these conveniences, it is vital to keep customers engaged after a sale because then they are more likely to remember your website the next time they are ready to make their next purchase. A perfect way to seal this deal with busy customers is to send an email that offers a small compensation, such as a $5 coupon for customers who submit their first follow-up review to your site. The coupon code can simply be a key code linked to a promotion that allows one-time customer use. InOrder will only allow a discount up to the amount of the purchase.
Morse Data’s Mobile Web Uses Google’s Recommended Responsive Design
InOrder’s eCommerce module has been enhanced with a responsive design for mobile web using Google’s recommended responsive design pattern. This means that InOrder’s eCommerce web site adjusts to the sizes of all devices customers are using, naturally providing optimal presentation. A single cart functions for both PC and mobile, with a similar look and feel, regardless of device size, no longer requiring multiple web sites. This also means that your InOrder web site won’t be severely penalized in search results for not meeting Google’s responsive design recommendations.
InOrder’s mobile cart rated 100/100 for user experience according to Google’s ratings, and 91/100 for speed, which compared competitively better than Amazon (70/100), and another website using Magento’s web cart (52/100).
Customers with the InOrder eCommerce Module, the InOrder Mobile Cart add-on license, and Web Cart Upgrade Service will automatically receive this new version in time for the holiday shopping season. Other new features include image zoom, and easy linking to favorite social media sites (Facebook, Twitter, LinkedIn, GooglePlus, YouTube, Pinterest, Instagram, Yelp, RSS feed, and your own blog) so your customers can spread the word about your new site.
Contact Morse Data today for a demo of all the newest features.
InOrder ERP’s Export / Import Saves Promotion Setup Time
While setting up InOrder Promotions isn’t complicated, you probably don’t want to be setting up the same filter lists on multiple promotions that you offer over time. With InOrder, you can quickly transfer Promotional Shipping data from one promotion to another using InOrder’s export and import functions.
Using InOrder’s Export function to gather all the data together is quick and easy.
Simply import to another promotion, and InOrder does all the hard work!
For more information about InOrder and any of its features, please contact sales@morsedata.com.
InOrder Enterprise Management Software Version 9.9 is a PA-DSS Validated Payment Application
We are proud to announce that InOrder version 9.9 has been successfully validated according to Payment Card Industry Data Security Standards (PCI-DSS) Payment Application Data Security Standard (PA-DSS) v2.0, and may be used by merchants who are PCI-DSS compliant.
The PCI Security Standards require merchants and service providers that store, process or transmit customer payment card data to adhere to information security controls and processes that ensure data protection.
InOrder has been successfully revalidated annually since it was originally certified in 2012. To achieve PA-DSS validation, a report documenting software changes since the previous validation was provided to Trustwave, a PA-DSS Qualified Security Assessor (QSA) who audited compliance of the software, and submitted the report with the InOrder PA-DSS Implementation Guide to the PCI Security Standards Council. These reports are also available for our clients and their PCI-QSAs.
Trustwave is a security company that provides services and solutions that include security for compliance and risk, SpiderLabs, and managed security, as well as network, database, and application security services and products. For more information about Trustwave, please visit their website.
For more information about PCI-DSS and PA-DSS, please visit the PCI Security Standards Council website.
InOrder Quick Tip – Quick Printing
While the vast majority of your orders are normally printed in batch, there may be certain types orders that you print immediately every time you end them. You can set up an InOrder Warehouse Form Type to ask if you want to print when you are ending the order (Quick Printing). The options are Always, Default No, Default yes, and Never.
Quick printing can be tied to certain types of orders. For example, you can define an order class, for rush or special orders, which routes those orders to a Rush Warehouse Form Type that asks about quick printing the order. 
Quick Printing may be used for inventory transactions, as well. Other types of transactions that are often quick printed include warehouse transfers, obsolete inventory writeoffs, and kit assemblies.
For more information about quick printing with InOrder, contact sales@morsedata.com.
InOrder ERP Integrates with Experian Pro On-Demand Address Verification
As of version 10.00.07, InOrder ERP integrates with the Pro On-Demand Address Verification service from Experian. This service uses a contemporary address validation technique, providing 24-hour address validation service in real-time via the Internet. If an address is entered with missing information, the Experian address validation even displays possible matches for the user to select.
InOrder currently supports the Experian address validation for USA, Canada, and USA with residential/commercial flag. If you would like additional information about using the Experian address validation with InOrder ERP, please contact sales@morsedata.com.
Increase Sales and Attract New Customers with InOrder Gift Cards and Gift Certificates
Businesses have been using gift certificates and gift cards for a very long time, and for good reasons. They’re convenient for your customers and profitable for you. They increase sales and attract new customers through gift giving. You can customize them with your logo and your message to put your brand in front of your customers and future customers.
Here are a few benefits of using InOrder gift cards and gift certificates. Look for these features when you’re considering gift cards or gift certificates to support your business.
InOrder Gift Cards
Your customers may download gift card serial numbers from the web immediately after placing the order, or as an attachment in an Email. InOrder gift cards may be activated during line item entry, packing verification, or electronically at point of sale. Use InOrder gift cards with line item personalization and digital delivery to maximize your customization capabilities on E-gift card notification Emails.
InOrder Gift Cards provide the ultimate in flexibility for your customers to provide confidence that their money is well spent with your company. Web customers can easily check the balance on their gift cards. PINs may be reset, and lost cards may be re-issued (not typically allowed with other pre-paid cards). Flexible refunds may be made either to the customer who bought the card or to the gift card recipient.
Your customer service reps can lookup gift cards easily in the familiar InOrder lookup interface. They can check transactions on the gift card, values associated with a gift card program, links to the order or credit adjustments, and an audit trail of changes to the gift card.
Reports provide gift cards sold, balances, transactions, and service fees. Strong security features include online e-PIN and card scratch-off PIN for secure redemption.
InOrder Gift Certificates
InOrder gift certificates may be customized to meet your requirements, so you can design them for promotions, loyalty awards, birthdays, graduations, or any other occasion or special event. They may be used on your web page or order window. Serial numbers are generated by InOrder, or they may also be customized.
InOrder Gives You – and Your Customers – More Choices
InOrder supports both gift certificates and gift cards, which means you can chose one or both – as your business demands. Both provide convenient purchase and redemption across all channels, including Customer Service, Web, and Point of Sale.
InOrder gift cards and gift certificates both work with Emails InOrder and the InOrder Digital Delivery Enhancement for immediate delivery to your customers and your recipients.
Use this comparison to help decide which features your business needs.
Features |
Gift Certificates |
Gift Cards |
Issue Using Crystal Report |
X |
|
Issue Using Physical Card |
X |
|
Supports Mag Stripe |
X |
|
Supports Electronic Delivery |
X |
X |
Double Check Digit Serial Number |
X |
X |
Customizable Check Digit Algorithm |
X |
|
Double Length Serial Number Option |
X |
|
Scratch-off PIN |
X |
|
Online Security Required |
Customer I.D./Certificate Value |
PIN |
Fixed or Variable Dollar Amounts |
X |
X |
Redeem on Web |
X |
X |
Redeem at POS |
X |
X |
Redeem by Phone or Mail |
X |
X |
Re-issue New Certificate for Remainder |
X |
|
Multiple Purchases per Card |
X |
|
Refund Balance to Card |
X |
|
Service Fee Supported |
X |
|
Reissue/Reactivation Fee Supported |
X |
|
Expiring Balance Notices |
X |
|
Statement Summary on Web |
X |
|
Multiple Card Funds Supported |
X |
For more information about the InOrder Gift Certificate and Gift Card Enhancements and how they can increase your sales, contact sales@morsedata.com.
InOrder’s Web Cart Provides Faster Access to Your Products
InOrder has top of the line search capabilities, and we keep improving it. Along with Facet Filtering, the web cart uses search functionality that stores phrases for faster suggestion lookups and populates the search field with matches.
This makes searching easier for your customers and gives them faster access to your products, which helps you improve the shopping experience you deliver.
Check InOrder’s Inventory Search Audit report to see how users are searching your products. What do your shoppers search for and what are the results? If necessary, use InOrder’s superb flexibility for any modifications by setting up products to match how users are searching for them.
IRCE 2015
IRCE in Chicago is always a great experience. It’s an opportunity to learn, meet new people, and connect with partners, like Endicia, Avalara, and Advanced Pricing Logic (just to name a few). Here are a few thoughts from Morse Data staff after the conference:
From Joe:
“My impression of IRCE was an “All-In-One” shop to find anything businesses would need relating to eCommerce. I found it to be an interesting opportunity to learn about what businesses need and how InOrder can help them. I also had the chance to visit every booth at the expo, and noticed that many exhibitors provided some of these features (shipping, or packing, or web carts, or warehouse management, etc.). But, like the IRCE, InOrder has everything integrated in one package. Businesses can buy the entire package with integrated solutions for eCommerce, inventory and warehouse control, RF, accounting, marketing, and more. Or they can start with a few basic modules and add more as they grow.”
From Adeel:
“Reflecting on the different exhibitions seen at the IRCE last week, it’s quite interesting that InOrder offers most of the capabilities that most enterprises might be interested in to streamline their operations. There were many booths at the IRCE from companies that specialize in software for specific areas that meet the needs of an enterprise. However, I think InOrder stands out as one solution that offers users a single platform for all their business operations. Having a centralized database for different types of transactions, including PO’s, Sales Orders, Accounting, Inventory Transactions etc., InOrder can make it easier for enterprises to streamline their operations. In addition to that, any discrepancies in the data at any part of the business cycle can also be efficiently identified and resolved.”
From Jackie:
“It was exciting to be at the IRCE 2015 in Chicago. I was fortunate to speak with both software vendors and show attendees. When discussing software, I was surprised to learn how many vendors offered “partial” solutions, yet they claimed to offer a complete package to their clients. I asked an eCommerce vendor, “How does your client know when to reorder inventory or send a PO to the vendor? The answer was that the software does not do that. Don’t get me wrong, they offered some slick eCommerce solutions, but they only focused on product marketing and taking web orders. I asked another competitor what they provided and again, I was surprised to learn they only cover desktop order entry and purchase orders.
When I spoke to show attendees, many times I heard how frustrated they were with managing multiple systems, and the lack of congruity. For a company to function efficiently without losing precious data, time, and orders, an integrated system is required. One that handles their processes from start to finish: Order Management (Customer Service & Store), Warehouse Management and eCommerce all in one solution. I was thrilled to share with them that InOrder provided the integrated solution they were looking for.”
Do you notice a pattern to these comments? InOrder is a totally integrated, all-in-one solution for eCommerce, multi-channel merchants, publishers, and fulfillment service providers. Start with only the components you need, and add them as your business grows. Each new component is integrated with the existing ones.
Get Your Online B2B Presence InOrder
One of the main themes at the IRCE this year was for retailers to add an on-line B2B presence. Through its customer type inheritance capability and its extensive pricing features, InOrder has always supported B2B. InOrder users can build in varying channel segmentation rules and behaviors based on B2B vs. retail in terms of marketing, merchandising, pricing, picking/packing/shipping, customer service, and even contact management for follow-up efforts.
For example, InOrder’s eCommerce module has a built in B2B web site for wholesale orders that can be accessed by your B2B customers. In addition, established business customers can immediately see and search inventory with pricing agreements reflected, and can use their lines of credit when making on-line purchases. They can enter orders using grids. Their shipping arrangements are even automatically applied to web orders. The InOrder “EDI with Customers” Module can be tied in for acknowledgements of web orders, carton license plates, and advance shipping notices.
Designed as a true multi-channel system from the ground up, InOrder is inherently robust in retail and B2B sales, whether in the warehouse, the walkup counter, the web, or “what’s left of the call center” (a phrase mentioned now and again at the show).