Get Your Online B2B Presence InOrder

One of the main themes at the IRCE this year was for retailers to add an on-line B2B presence. Through its customer type inheritance capability and its extensive pricing features, InOrder has always supported B2B. InOrder users can build in varying channel segmentation rules and behaviors based on B2B vs. retail in terms of marketing, merchandising, pricing, picking/packing/shipping, customer service, and even contact management for follow-up efforts.

For example, InOrder’s eCommerce module has a built in B2B web site for wholesale orders that can be accessed by your B2B customers. In addition, established business customers can immediately see and search inventory with pricing agreements reflected, and can use their lines of credit when making on-line purchases. They can enter orders using grids. Their shipping arrangements are even automatically applied to web orders. The InOrder “EDI with Customers” Module can be tied in for acknowledgements of web orders, carton license plates, and advance shipping notices.

Designed as a true multi-channel system from the ground up, InOrder is inherently robust in retail and B2B sales, whether in the warehouse, the walkup counter, the web, or “what’s left of the call center” (a phrase mentioned now and again at the show).

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