Recover Up to 30% of Abandoned Carts with Email Reminders
I’m sure this has happened to all of us: You’re shopping online and something distracts you. Before long, you’ve forgotten all about your shopping cart and the items you put in it. Or maybe you lost your Internet connection just as you were about to checkout. Or you decided not to complete your purchase but want to return to your cart at a later date.
How often are online shopping carts abandoned? Seven out of every ten website visitors don’t complete their transactions. And that results in lost revenue.
Wouldn’t an email reminder be helpful? Rather than having customers re-do their shopping carts completely, an abandoned cart email reminder is a great way to encourage them to come back and complete the checkout process. Your reminder can include a link to their abandoned cart, so your customer can simply pick up where they left off. It doesn’t get much easier than that.
Recover up to 30% of abandoned carts
Instead of sending just one reminder, there are options for tiered approaches where you send a series of email reminders at set intervals. A robust email reminder system, such as InOrder, will allow you to specify your email series by time (e.g., two hours after abandonment, 12 hours, 48 hours, etc.) or based on minimum and maximum delay settings.
You know your customers best, so you can choose the option that will bring you the best results. Carefully timed email reminders recover approximately 10-30% of customers who’ve abandoned their carts.
You can use various options for your email reminders:
- You can thank customers for visiting your site and include a list of the items they’ve placed in their cart.
- Adding a cart expiration date is a nice feature and provides customers with a deadline to make a decision.
- A promotion code provides extra incentive for customers to return to your site and perhaps add a few more items to the cart before checkout.
Regardless of what you include in your reminder, keep it short, clear and to the point.
Here’s one example:
Have abandoned cart emails helped your business grow? We’d like to hear your success stories.
If you’d like to learn more about abandoned cart emails and all that InOrder has to offer, please contact firstname.lastname@example.org.