Use InOrder ERP Promotions and Special Prices to Stand Out From Your Competitors

May 4th, 2018
By Cheryl Reinertsen

Prices have a big enough influence that consumers will use them to plan what they buy, where they will buy it, and when. Shoppers will personally seek out promotions from websites, mobile apps, printed coupons, emails you send them, and they will follow you on social media to get them. Promotions can increase the number of new customers and significantly increase the average order amount.

Combining promotions with special prices is a great way to attract new customers and encourage them to complete their orders or add items to their carts. It can make the difference between sales order completion or cart abandonment, referrals, and winning new customers.

With InOrder ERP, you can easily tailor promotional prices to your business. Create a Special Price List based on a promotional code. Once you send out the promotion (via mail or email) the Special Price List is turned on for phone and web sales. Promotional codes, which are uniquely connected to mailing lists used in promotions, may be used with Google click-tracking. You can use this to track the links clicked by your customers from Email messages you send to them.

You can even specify a Special Price List for a specific customer, so he or she will always receive the prices in that list. You can set up as many Special Price lists as you want. For example, you can have one for each of the following customer types:

Retail
Jobber
Wholesale
Canada
Level 1
Level 2
Level 3

Each of these example customers could have different prices for the same items – whichever list you associate with a customer will determine the prices on that customer’s invoice. A Special Price List is also where you would build any sales. Here is an example of how easy it is to use:

Define a price list with discounts (Example Price List “SAVE 10%”)
Define a promotion “SAVE” to reflect all the discounted prices within that Special Price List.
Set the Start Date and End date to control when the list is active and when it ends.
Optionally, you can also set a special discount based on an existing price list. This discount may be controlled at the line item level, item group level, or for the order.

InOrder allows you to manage a wide spectrum of marketing programs, from loyalty points, to email marketing, and even special price lists. With the Marketing Management features of InOrder, you can easily create subsets of your client or prospect lists for personalized promotions and on-target messaging.