Add Your Brand to Your Boxes to Encourage Your Customers to Shop
Packing materials are not things you think about every day. But if you ship orders, you have to consider how important they are to your customers. You have to think about boxes, padding, packing tape, and other supplies to take your merchandise safely to your customers. You need to make sure your packing materials keep your merchandise clean and protect it from damage that may occur from the environment outside the box. Packing is serious business when you ship orders, and it can considerably add to the cost of the merchandise.
One concept to consider in packing materials is advertising. Inserts and catal
ogs are great, but using packing materials to encourage your customers to place more orders is brilliance. There are many ideas, such as printing pictures of items you sell with taglines. Because of the expense, it might be worth discussing a cost-sharing arrangement with your vendors to purchase boxes printed with their logo. Likewise, vendors might consider printing boxes with their logos and making them available to their distributors.
Often, when I get a package delivered in a plain, unmarked box or simple padded envelope, I see missed opportunities. That unmarked box, which traveled from who-knows-where, could have been broadcasting the brands it carried all along the delivery route. Sometimes, though, when I get a package delivered, I see evidence of a smart business that took advantage of a great opportunity!
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