What do eCommerce Shoppers Want?
Knowing how your customers shop can mean the difference between finding your products or your competitors’ products. The study by UPS “Pulse of the Online Shopper” explores shopping habits of customers, including where they shop, how they shop, research, delivery preferences, and returns. Volume 4 explores shoppers’ product preferences, pricing importance, as well as the importance of membership/loyalty programs, free shipping, and social media. Here are several helpful insights to what is important to eCommerce shoppers.
- While large selection is important (and the reason many shoppers begin searching at a marketplace), unique products are so important that shoppers will seek them out, working harder to find them, rather than settling for common and easy to find items.
- Pricing is one of the most important considerations for today’s shopper. Even mobile device users compare prices and search for retail coupons. These shoppers enroll in membership/loyalty programs, and check promotions on social media, following retailers for deals, coupons, and holiday specials.
- According to the study, enrollment in membership/loyalty programs is at its highest level in 3 years. Top benefits of these programs include free shipping, special discounts, free returns, and loyalty points/dollars to use on a future purchase.
- Of all membership/loyalty program benefits listed, free shipping was the most appealing to members. While the importance of free shipping has declined over the past couple of years, many shoppers abandon their carts because of shipping costs.
This link provides a download request for Volume 1. Use this valuable information to help make decisions for winning these shoppers. And, in doing so, grow your business.
Contact us for a demo of how InOrder can help you implement the features so many shoppers demand.