Keep Customers Coming Back, Increase Sales with a Loyalty Awards Program

Quick – look in your wallet. How many rewards cards do you have? According to data from Forrester Research, if you’re like one of the 2 billion Americans (or 120 million Canadians), you’re enrolled in 8.4 loyalty awards programs. That’s a lot of loyalty!

Companies from grocery stores to your local day spa use loyalty awards programs to help keep customers coming back, to increase sales and to improve customer engagement. Data from Forrester Research states that loyalty program members spend up to 13% more than non-members. Store or web repeat visits also increase – by up to 20%.

Every time your customer interacts with your business, you have a golden opportunity to make a great impression – and help encourage word-of-mouth (online and off) – with a loyalty awards program.

With a loyalty awards program, you can provide points for each dollar spent. Points can also be rewarded for other marketing-related activities such as:

  • Joining an online mailing list (such as special promos or a monthly e-newsletter)
  • Creating an online account
  • Requesting a catalog
  • Referring a friend

Points can then be redeemed through online purchases, your call center or your retail store. A loyalty award program can offer many redemption options such as one-time discounts, free shipping, or free designated merchandise per order.

“But what about all those cards?” you may be thinking. I know, we don’t like carrying around a bunch of cards either, which is why the InOrder Loyalty Award Program (part of the Inventory and Order Management module) doesn’t require cards.

Incorporating the features cited above, the InOrder add-on (see screenshot below) allows you to look up the customer (whether on the website or through the call center or retail store) by just using their name, street, phone number, or email. It’s as simple as that.

Screenshot from InOrder's Loyalty Award Program

(Click the screenshot to view a larger version of it.)

If you would like to learn more about the Loyalty Award Program and all that InOrder has to offer, please contact

And, if you’re using InOrder’s Loyalty Award Program, let us know how it’s going — and feel free to share your tips for success in the comments section.

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