Don’t let your packing stunt your business’s growth!

You might not think about packing materials every day, but how a product is packed can play a big part in a customer’s perception of a product’s quality.  Just as packaging can mean the difference between a customer buying a product or not, if you ship orders, also consider how important your packing material is to your customers.

Here are four simple tips to keeping your packing options competitive:

  • Make your packing materials interesting and entertaining to identify your brand. Packing materials also represent your business.
  • Educate your customers – Use this as an opportunity to reach out to them. It exceeds their expectations and builds loyalty. It also encourages them to place more orders.
  • Advertise your brand – Often, when a package is delivered in a plain, unmarked box or simple padded envelop, it’s a missed opportunity. An unmarked package, which travels across the country, could have been broadcasting the brand it carried all along the delivery route.  Inserts and catalogs are great, but using packing materials to encourage your customers to place more orders is brilliance. There are many ideas, such as printing pictures of items you sell with taglines. Because of the expense, it might be worth discussing a cost-sharing arrangement with your vendors to purchase boxes printed with their logo. Likewise, vendors might consider printing boxes with their logos and making them available to their distributors.
  • Reduce waste – People don’t usually want to be wasteful, and they’re willing to recycle. Whenever possible, use materials that are easy to reuse and recycle, and your customers will take care of the rest.

As you do for retail customers, give your business clients the same attention. Packing options must be flexible and customizable. Otherwise, you might not have the capability to sell merchandise that clients (or prospective clients) request. You’re not in business to miss out on opportunities, so be sure you have what you need to deliver.

 

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