Can Free WiFi Benefit Your Business?
Free WiFi is common in many retail stores, and, in many cases, it provides benefits to both the business and its customers. Everybody likes “free” and WiFi is no different. For example, customers may linger longer, buy more, and return to a store with free WiFi. Could this make as big a difference as targeted marketing? If you’re exploring this service, here are some ways it could benefit both you and your customers.
Competitive – As mentioned, free WiFi is common, and in some cases, customers expect it. So don’t lose shoppers to the store down the street because they have free WiFi and you don’t.
Opportunities – You know it’s critical to interact with customers, and free WiFi can earn its keep when it comes to this. Customers begin at your site, where you have a chance to relay your message and thank them with a promotion that’s valid during that visit.
Engagement – With free WiFi, customers may stay longer, browse more, enjoy their stay and possibly buy more. When shopping is pleasant, you expect customers to come again. Shoppers may post their locations on social media, where they might even encourage their friends and families to shop – Bonus!
Customer Service / Loyalty – Use your free WiFi to embrace your comparison shoppers. Motivate them to research your products on your website, making it easy to buy from you. Keep shoppers involved and build confidence and trust by providing a community environment and participating with them.
Analytics – You know how important it is to make relevant offers. Studies also show that customers get annoyed with too many irrelevant messages, so use your WiFi service to observe customer preferences and provide them with offers they’ll appreciate.
There are both pros and cons to offering free WiFi. Speed is one concern, and security is another. You want control over how it is used so it isn’t abused. And while it’s nice to have customers sit in your coffee shop or restaurant and surf (or work) all day using your free WiFi, that practice could seriously inhibit table turnaround. While free WiFi has its benefits, it might not be the smart choice for every business.
What are your thoughts on offering free WiFi?