Survey Shows Customers Want Relevant Offers

June 23rd, 2015
By Cheryl Reinertsen

Aimia Institute surveyed over 10,000 people about communications from brands. Over half of the consumers surveyed were annoyed by too many irrelevant messages. They avoided the brands sending those irrelevant messages and simply deleted the messages without reading them, or after reading only the titles.

As the Aimia Infographic shows, 66% consumers unfollow those brands on social media, 70% close their accounts with them, and 54% delete apps as a direct result of poorly targeted communications.

However, 56% of those surveyed still share their personal information for relevant offers. That means they want to hear from you! However, the magic word is “relevant.” If a customer gives you his or her Email address, he or she is waiting to hear from you, and you have a golden opportunity to communicate your message. Would you waste that opportunity on something that doesn’t apply to that customer?

InOrder can help you send only relevant information to your customers without over-sending by letting them opt-in and specify a maximum frequency to receive Emails from you. When they can make these decisions, they know that when they get a message from you, you’re telling them about deals they’re interested in, and they know they’re getting information they requested.

Using InOrder’s Email Marketing Enhancement, you control which Email types are listed for the customer to view, and you define the choices they have to subscribe to each Email type. Web customers can also control the format for their Email from your website. They can elect to receive either text or HTML format.

All the data on this screen is configurable based on what choices you want to offer your web customers.