Use These Tips to Welcome all Shoppers to Your eCommerce Website
If your business has a physical presence, you already know to provide equal access to your facilities to include people with disabilities. But what about your eCommerce website? If it serves the public, now is a good time to evaluate it to make sure people with disabilities can access it as easily as those without disabilities. Designing your website with equal access to all shoppers is smart customer service and good for your business. It’s not difficult, and you don’t want to miss out on a large group of customers because they can’t access your website!
Here are four recommendations from the ADA website to address accessibility problems.
- Videos with sound are great for people who can hear your content but not see it. But what about people who can’t hear the sound in your videos? When you use multimedia, such as videos, include descriptions and captions. This allows people to see your message even if they can’t hear it.
- Consistency builds trust, and helps your brand be easily recognized. However, flexibility with colors and font settings is key to providing access to people who have difficulty seeing the fonts and color combinations you choose. To accommodate them, allow people to use their browsers and systems to specify the colors and font settings they need to see your content.
- PDF documents keep your intended format consistent and they are difficult to change. For these reasons, they are widely used for digital distribution. However, they don’t work well with screen readers, alternate colors, and alternate font settings. So, the content in PDF documents might not be accessible to everyone. If you use them on your website, also provide another format, such as HTML or a text-based format.
- As with PDF documents, images are not accessible by screen readers or Braille display devices. To make your images available to people with a vision disability, include descriptive text for each image so your shoppers know what you’re showing them.
The ADA website also provides examples, terms, and information to help understand why these steps are so necessary. While these are best practices intended for state and local governments, you can easily apply these to your website to be sure you reach the largest possible audience, and more people can benefit from your message.
To help you reach even more users, the Word Wide Web Consortium (W3C) has developed Web Content Accessibility Guidelines (WCAG) to assist developers with guidance and techniques. It provides 12 organized guidelines with test criteria, as well as related stories to help understand the reasons for each of them.
Contact us if you need help making your InOrder eCommerce website accessible to more customers, or for more information about using InOrder for your eCommerce business.