Track More Email Campaigns and Show Customer Service Reps More Detail
Tracking Email has always been a part of the InOrder Email Marketing Enhancement. Now it’s also part of Digital Delivery and Email Communications. In addition to Email Blasts, users of these Enhancements can also track activity resulting from sending Emails to customers for various order and promotional messages.
The functionality uses keycodes, tracking pixels, and URL references to record when a message is sent, the type of message sent, when the message is opened (open rates), and the number of visits to the web site resulting from the message (click-through rate) to measure conversions. This data can also be used to monitor when Email is not being opened, or when it results in a new recipient from a forwarded message. This is helpful for keeping mailing lists current, which is important for maintaining sender reputation. Used with InOrder’s capacity to enable shoppers to choose which Email they receive, this function can help increase the effectiveness of selected messages.
When a message has been sent, it is logged on the customer’s timeline, providing customer service reps more opportunity to enhance the service experience when a customer calls.
For more information about how this feature can help you measure your Email ROI, contact us at 888-667-7332 or firstname.lastname@example.org.