Tools for your eCommerce Shoppers
There are many ways you can help shoppers navigate your eCommerce store. But not all of these features provide the same benefits for all shoppers – or for you. Let’s explore 4 tools that are easy to provide and your customers will appreciate.
If shoppers search for something specific, it means they know what they want, and they want to find it immediately. Check your search analytic results to see how shoppers are searching for your products. Remember that a search engine-optimized design gives you additional edge over the competition.
If you have multiple product categories, make sure your customers can easily find what they’re looking for. Provide them with the ability to combine different search criteria, in whatever combinations they choose.
Reviews can increase sales by steering and bolstering confidence as shoppers are considering their purchases. Google recognizes the benefits of ratings and reviews, and you can encourage Google to show them with schema markup. Additionally, it is important to know what your customers think of your products because then you know how you can improve your offerings, and where you should consider raising or lowering prices. If your ERP system provides the capability, you can enable live crowd sourcing so your customers can provide feedback for products. You can even provide online forums or Q&A sections. After each purchase, ask for a review of both the shopping experience and the product. This lets the customer know that you still care even after the sale. And when your customers take the time to send their valuable opinions, make sure to review and display them as soon as possible.
A chat-bot is a messaging system between you and your shoppers. An artificial customer service agent represents your side of the conversation, providing assistance that is always available.
Chat-bots can help your business by sending automatic texts and Emails to customers, informing them of specials, sending coupons and reminders to finish the checkout process to reduce cart abandonment.
Chat-bots can be helpful when they’re needed, as long as they’re not intrusive and don’t get in the way of browsing a website.
Videos are can be very useful shopping tools. Customers can use videos to learn the purpose of a product, how to use it, and why they would want it. Videos can provide information that might be missing from an item’s description, answer questions that might not otherwise be asked, and they often help shoppers decide to buy an item.
Videos also help shoppers decide not to buy an item, which is a benefit to you if customers don’t buy something they won’t be happy with or will be disappointed in, or will return.
From simple search filters to virtual reality, many shoppers want your assistance, and if you don’t provide what they expect, they’ll find another eCommerce site that will.