Optimize Your Online Product Display to Make Buying Decisions Easier

For every product you sell, be sure to have a good description and at least one picture of it on your website.

Online shoppers don’t get the same visual stimulation that shoppers get while they’re in a store, so you have to provide it with pictures (or video) and useful information about your product.

Pictures let shoppers see what you’re offering and they can be used (with or without video) to demonstrate your products. Even better than just a picture would be pictures of your products actually being used, providing shoppers with ideas and even more visual interest.

Picture your shoppers– or even yourself shopping – in person. If you were passing the item in your physical store, would you pick it up and look closer at something? If a shopper may want to look closer at a specific feature of the product, be sure to anticipate that with an easy-to-see closeup of that feature. Equally as important is a good description of the item with relevant and useful details. Would you need to read the box for color, features, or measurements?

Let shoppers see your products, learn about them, and (virtually speaking) touch them. Offer a complete shopping experience so shoppers can make an informed purchase decision while they’re in your web store and not someone else’s.

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