Increase Sales with InOrder’s In Stock Notification

You know what it’s like to anticipate purchasing an item, only to learn, when you get to the store or Website, that it’s sold out. You feel disappointed! Of course, you can go to another store or another company’s Website, but sometimes, the item you want is available through one company only.

Now you can alleviate your customers’ disappointment — and increase sales — by notifying people when items become available with InOrder’s new Email Marketing Enhancement. Used with InOrder’s List Management module, the Email Marketing Enhancement allows you to send emails to people who requested to be notified when an item is back in stock.

With the Email Marketing Enhancement, you can also promote related items as alternatives.

Setting up emails is fairly straightforward. You can send text or HTML-based messages (or both!), and you can use email marketing messages with InOrder Web cart templates. The enhancement lets you use timers to control the burst size and timing of your outbound emails. You can also test messages via the “test mode” feature.

Have you started using the Email Marketing Enhancement? Have questions? Want to share your tips? Leave your comments below.

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