How Shorter Lines at the Cash Registers Transferred into More Sales
The folks at Rod’s Western Palace were used to long booth lines. A regular exhibitor at the All-American Quarter Horse Congress in Columbus, OH, the popular western wear outfitter would see long lines as people lined up to purchase clothes, accessories, and tack from the company’s 20,000 foot booth.
Not this year.
“At first we were concerned that our booth traffic was down over 2011,” says Phil Minix, the Executive Vice President for Rod’s Western Palace. “We didn’t have as many lines of people at our registers waiting to make purchases. But we quickly realized that our sales were on an upward trend and ended up almost up double digits over the 2011 show.”
In fact, Rod’s realized a 9% increase in booth sales over 2011!
How did they do this? With their recently installed InOrder’s POS cash registers. “The smaller lines were due to the increased efficiencies of our new cash registers,” says Minix. “They’re so much faster and pricing was more accurate, so people didn’t have to wait in long lines as they have in years past.”
The Point-of-Sale add-on, part of InOrder’s Order and Inventory Management ERP module, is designed for touch screen order processing. You can quickly look up inventory items and if an item is out of stock on the floor, have it shipped directly from its warehouse. The inventory database is updated in real-time, so each cashier – or anyone at Rod’s – could see at a glance how much inventory existed for any item.
Rod’s cashiers were also able to sell and redeem house gift cards and loyalty rewards right from the show floor — and across all their channels. This functionality allows the company to build relationships with customers they meet at shows and recognize existing customers who visit their booth.
Welcome to the InOrder family, Rod’s! We’re thrilled you were able to increase sales and improve customer service. Woo hoo!