How Fast Can Customers Find Your Products?
When shoppers search for a specific product on your website, how quickly can they find it? If shoppers search for something specific, it means they know what they want, and they want to find it immediately. Shoppers spend just seconds deciding whether to make a purchase. If they cannot quickly zero in on what they are looking for on your website, you may as well not sell it.
Online shoppers often have a good idea what they’re looking for when they get started. You accommodate this by organizing your website to help shoppers find products easier and faster. But how can you get your products in front of shoppers fast enough?
Setting up your products to match how shoppers are searching for them and using top of the line search capabilities, such as Solr Search and Facet Filtering, will improve the speed of finding products in search results.
Check your search analytics (InOrder reports, Google Analytics, etc.) to see how users are searching your products. What do your shoppers search for and what are the results? Determine which attributes are searched most often, commonly misspelled terms, and how results are being filtered. If necessary, use InOrder’s superb flexibility for any modifications by setting up products to match how users are searching for them.
When setting up filters, place more important filters on top. Facet Filtering help customers fine tune their search results. It enables shoppers to make additional selections within search results based on their individual interests, eliminating the need to sift through too many results. This feature is most beneficial when there are thousands of items in inventory. Shoppers expect this capability, and it provides a lot of power for minimal set up.
Shoppers will find what they are looking for. Why not make sure they find it on your web store?