eCommerce Experience is Important to Business Customers

December 29th, 2015
By Cheryl Reinertsen

eCommerce companies seem to be realizing more and more that their business customers appreciate the convenience of online shopping just as much as retail customers do.

While potential new business customers might not respond to “Call for Pricing” messages on your web site, they may be more likely to order when the pricing information is readily available. And they want other conveniences, like quick search results, pictures, and descriptions. They want easy reordering and if products are backordered, they need to know when to expect them. And once they log in to an established web account, they want personalized services, like the ability to see their negotiated prices and discounts applied as they shop on-line, with a presentation relevant to them.

B2B companies using eCommerce are making sure they don’t miss out on opportunities to grow their business. They can choose to add multiple customer bases to their eCommerce businesses – for example – direct consumers, or businesses in other countries.

If you are ready to grow your B2B on-line business, consider InOrder. With its central database and the ability to offer on-line integrated real-time inventory, InOrder can help manage and keep product information accurate and consistent for multiple customer bases. The days of having a separate computer system for each channel are long gone!