Capturing Sales From Comparison Shoppers

Some shoppers research in stores, where they can touch and feel products, and then buy online at the best price they can find. This type of shopping challenges stores to find ways to capture sales before they walk out the door. They have to discover what motivates their customers to buy in-store, sign up for a store loyalty program, and interact with the store on Facebook. Could it be instant gratification and no shipping costs? Return policies?

Shoppers also research online and buy in stores, and online businesses need that same information. What motivates customers to buy online, sign up for a loyalty program, and interact with your business on Facebook?

Researching and comparison shopping is as common online as it is in a store, and all businesses need to make sure they’re doing all they can to keep their customers and attract new shoppers.

Do your customers research online and buy in the store, or do they research in the store and buy online? How do you capture their sales?

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