Tell Your Customers What to Expect to Help Them Make a Good Buying Decision and Remain a Loyal Customer

If items are back-ordered, tell your customers when to expect them. Why is this so important? So your customers can determine whether or not they really want to place an order even if they know it will be delayed. If you think this sounds a little counter-productive, continue reading.

Consider this: A shopper places an order in early December for a Christmas gift. When the order is delivered; however, one item is not included. The item may have been back-ordered or substituted. What do you think the customer will do? Return the order and keep shopping? If the missing item was substituted, will the customer give the substituted item as the (possibly unwanted) gift? Will the customer continue shopping (elsewhere) for the rest of the gift? How do you think that customer will feel about that type of treatment? Will that customer be able to trust that merchant for an important order again? Under those circumstances, I know what I would do because a similar situation happened to me. I would have preferred to not place the order at all because I still had to shop for what I already ordered (and was led to believe I would receive), with precious time lost in the process.

A good ERP system can prevent this type of disappointment by letting your customers know what to expect when they order from you. And with that comes the knowledge that they can trust you when they have important orders to place. Your customers will appreciate the extra communication and you will earn more loyal customers.

Share on FacebookShare on LinkedInTweet about this on TwitterShare on Google+Email this to someone

No Comments

Leave a response

1 (888) 667-7332

Contact Us

Literature Downloads


Corporate Headquarters
Morse Data Corporation
16 Pierce Street
Dover, NH 03820
Toll Free: (888) 667-7332
Phone: (603) 742-2500
Fax: (603) 742-8178
Technical Offices
Morse Data Corporation
9661 W. 143rd St. Suite 200
Orland Park, IL 60462
Toll Free: (800) 860-9515
Phone: (708) 873-0010
Fax: (708) 873-9967