3 Ways to Use Mobile to Attract eCommerce Customers
With the explosion of the use of mobile devices, it is only logical that eCommerce businesses use it to their advantage and lead traffic to their eCommerce websites. Here are ways embracing mobile technology can help you stay competitive.
People often use their mobile phones to look for stores in the area, or to get directions from their location. This is a great opportunity to lead them to your website with a link from your listing.
Use a mobile app to notify subscribers of your specials, offer coupons, and even offer details about products they viewed. Apps can be more unique than text messages in what they provide. You can use apps to work with other marketing campaigns, personalized offers, and social media efforts. Coupons and special offers that are available only through your app can help you track the usefulness of these efforts.
Text messages don’t require a special app to use and are simple to send. Here are several good ways to use text messaging to attract customers to your web store.
- Use text messages to confirm orders, relay order shipping and delivery status.
- Send links to customers requesting reviews of products they recently purchased.
- Coupons and Flash Sales – Text messaging is an interesting way to offer special coupons or flash sales just for customers and text subscribers, as well as offers that are not available on your website. Exclusive messages can keep customers interested in your messages and make them feel special.
- Keep your messages brief and on topic. Be clear about who you are, the benefits of acting, and by when.
How often it’s appropriate to make contact is determined by your business. When you use text messaging, be careful not to overwhelm your subscribers with too many messages.
And always provide a link to your web store.