Multi-Channel Merchants

Defining Multi-Channel Enterprise Management Systems by Ernie Schell

Running complex enterprises, multi-channel merchants typically rely on a variety of software applications and systems strategies to manage their businesses. Sales and marketing, inventory management, order entry, eCommerce, point-of-sale transactions, fulfillment and returns processing, customer service, accounting, and reporting – to name only the most prominent challenges – must all be accommodated and supported. And without a strategy and a methodology to integrate the data and the functions that drive the business, such companies cannot hope to succeed over the long term.

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