Improve Email Deliverability with Customer Email Preferences
A cutting-edge feature of the InOrder Email Marketing Enhancement provides the ability to let your opt-in customers specify a maximum frequency to receive Emails from you.
According to the report we featured in May by Listrack, “Don’t Be Left Out of the Inbox: Email Deliverability Tips for Every Stage of the Customer LifeCycle.” over-sending Email is the number one reason people unsubscribe.
InOrder’s Email Marketing Enhancement lets web customers determine how often they receive Email from you – for individual Emails or all. This allows Email customers to limit the amount of Email they get, and they can still be notified of your latest deals.
Separate Email settings can be configured for each type of Email / Notification / Confirmation, etc., as shown in the following sample. You can control which Email types are listed for the web customer to view, and you can define the choices they have to subscribe to each Email type.
Web customers can also control the format for their Email from your website. They can elect to receive either text or HTML format.
For more information on how the InOrder Email Marketing Enhancement can improve your Email deliverability, contact Morse Data Corporation.
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