Does Your ERP Software Embrace Your Comparison Shoppers?

People research products. As shoppers, we check out all our options. We gather information about what’s available, we read reviews, and then we decide where to shop.

Shoppers want to know what they’re buying before they buy it. They want to know if they’ll like a product, how it works, and what others think about it. They also want to know about you. They need to know that their information is safe with you and that their purchases will arrive quickly and without incident. They look for opinions before they shop, while they’re shopping, and when they’re finished, they tell others all about the product and their shopping experience.

Motivate shoppers to use your website for researching your products and make it easy for them to buy from you by providing what they need.

Build confidence and trust

Add a social aspect to your website that keeps your shoppers involved. Keep them engaged with Ratings, Reviews, Comments, and Q&A. Reply to feedback, add comments to a thread, encourage questions, and offer suggestions.

InOrder ERP Ratings and ReviewsFurther engage your customers with the InOrder Email Communications Enhancement. Thank them for their purchases, and invite them to rate the products they purchased or add their comments.

Set up a page of FAQs about your products, with answers for information purposes. You can also provide a place for your customers to ask questions with answers contributed by your experts or other customers.

With full control over feedback, you can allow customers to post directly to your website, or you can approve or edit reviews and comments before publishing them.

Increase participation

Interact with your shoppers and help keep them involved in the shopping experience.

InOrder Product QAYou can even create a community where shoppers can share information and ideas about your products. There are many ways to encourage participation in your web store community. Here are some examples:

If you sell parts for antique cars, you can start a thread about local car shows and invite customers to post pictures of their cars with your parts.

If you sell fishing equipment, you can define a forum about fishing equipment and start a thread about fishing lures. Or, explain different types of fishing poles and what type of fishing each are used for, such as ice fishing, or salmon fishing, etc. Invite customers to post pictures of fish they caught with your products.

Forums, FAQs, and other community pages can be created at the category level, or they can be created at the product level so you can have details specific to a product.

Rather than outsource these features, implement them with InOrder’s built-in functions that tie your products with reviews and your customers, keeping the details all in one place so you don’t have to maintain it in separate systems. All this participation also contributes to your search content. When shoppers search for reviews and find your site in their search results, your website has a better chance of being seen. Shouldn’t your website be the one they go to for trusted information – and final purchase – when making informed decisions?

Good ERP Systems have everything you need to run your business. From ordering your inventory, to setting up your web store, to taking and processing orders, to paying your bills, and so much more. Make sure you’re using it to its fullest potential – and to yours.

For more information about InOrder, contact Morse Data Corporation.

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