Category: ERP Business Software

5 Reasons for Retail Failure

Many reasons can cause problems with a retail business – poor pricing, location, not enough stock, poor planning, all of which can lead to unsatisfactory customer experience and ultimately, failure.

It’s important to understand why a project failed to learn for future success. How can things be different? How can you succeed next time? If you explore reasons for failure, you can use that information to help avoid it in the future.

Poor Location

Location might not seem important, but it is – especially if you’re thinking about international expansion. What do customers in that country expect of their local businesses? What do employees expect? What are the various business and employment laws? If your business is local, it’s crucial to know who your customers are and where they are. Keep these things in mind when deciding where your store will live.

Inappropriate Pricing

ShoppingBagsCoupleEven in your home country, pricing is important for similar reasons – what do customers expect? How far will your customers travel for your products? Can the area support your pricing structure? If your competitors are charging much less, which store will shoppers pick?

Make sure your prices reflect your shoppers’ budgets, and that you can keep up with pricing of your competitors.

Not Enough Stock

Exceptional warehouse control, real-time inventory management, and communication between the distribution center and your ERP system are crucial to maintaining customer satisfaction. Think about it – who wants to shop for groceries in a store that doesn’t keep enough fresh produce in stock? or milk? or bread? Similarly, when shoppers look for clothes, they want to go to stores that carry their styles and sizes.

The other side of this problem is too much inventory because you don’t know how much you need. If you order a million dollars in inventory and don’t sell it in a timely manner, your money is losing interest because it is tied up while inventory sits in the warehouse.

Use an exceptional integrated ERP system to increase productivity. Here are ways your ERP system can help with this.

Inexperienced Partners

There are many things to consider, such as fraud, theft and security, and even training. When working with other parties or their software, unexpected obstacles and delays may be introduced, such as schedule conflicts, terminology misunderstandings, errors, unexpected expenses, and customer service issues. Being on the alert for this and working with experienced businesses and trading partners will go a long way in helping your projects stay within budget and on time.

No Planning

Determine your detailed plan of action items and include the names of the individuals who will be responsible for those tasks. Hold them responsible for the work assigned to them and require a weekly status report on completed tasks and road blocks encountered. This is especially important when implementing critical software for your enterprise.

erp-paper-coverIn more than three decades, the biggest mistake we see companies make is to not create an action plan that covers all aspects of implementation. For more valuable information about Implementing your ERP system, download our “Ten Tips for a Successful ERP Implementation” paper. Whether you’re considering a new ERP system or you’re just beginning an implementation, this paper will help you keep your implementation within budget and on time.

 

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Cultivate and Grow the Most Profitable Segments of Your List with InOrder ERP

There are many times during the year when you send a mailing to a specific group of customers. With the InOrder ERP system, you can send promotional messages to customers, create new lists, import lists from external sources, and even export your mailing list to a spreadsheet format.

Promotional Lists

  • Catagorize your lists and assign customers to them.
  • Specify label formats.
  • Use with the InOrder Address Validation interface to validate a batch of addresses within a specified range of U.S. postal codes.
  • Automatically merge duplicate address records.
  • Use with the InOrder Email Marketing Enhancement to send Email Blasts.
  • Send followup notices. Define followup efforts that activate after a specified number of days.

InOrder ERP Mailing List

Create Lists

  • Import your own mailing lists with names and addresses.
  • Import your own lists of Email address.
  • Generate promotional keycodes as list segments are generated.
  • Export your mailing list to spreadsheet format.
  • Define your call lists.

RFM Analysis

  • Simultaneously store an unlimited number of RFM scores for each customer. (Recency (most recent purchase date), Frequency (how many purchases a customer has made), Monetary (spending).
  • Group customers by RFM cells.

InOrder ERP RFM Analysis

Contact us for more information about mailing lists and marketing with InOrder.

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UPS Study Provides Insights for eCommerce Businesses

InOrder for eCommerceIn its 2016 Pulse of the Online Shopper Study, UPS provides insights for eCommerce businesses as they plan their strategies for growth. This study explores online shoppers and how they have “Evolved.” Their shopping cycles are represented, showing a strong promise for future buying power. Included are discussions of new technologies they’re interested in, how and where they shop, and what retailers must provide to win them over or lose them.

Devices are explored, with smartphone shopping showing the most growth. As technology (and retailers) make it easier and faster to use smartphones for shopping, satisfaction with them increases, fueling faster growth opportunities for businesses that support them.

Search habits are also shown, revealing that shoppers prefer to begin searching on marketplaces. According to the study, 90% of independent online retailers sell through them, and shoppers prefer them for product/shipping pricing, quick delivery, product selection and availability, and more choices in one place.  Also mentioned are shopping trends, along with “cross-channel purchasing,” (where shoppers research vs. where they shop), and how social media influences shopping.

Shoppers revealed that they want to help themselves, but they also want help (such as Q&A, FAQs, chat, etc.)  to always be available when they need it. Unfortunately, it doesn’t sound like many retailers provided those services. Hopefully, many will respond to these requests.

As can be expected with online purchases, returns are higher. While many shoppers prefer to drop their returns off at carrier locations, many also prefer to take their returns to a physical store. This provides opportunities for retailers to make these experiences easy for shoppers, who might make additional purchases while making their returns.

UPS has also conducted its sixth annual study of online shoppers, which includes five volumes. This link provides a download to Volume 1, which includes information to request future volumes.

Shoppers want control and flexibility. They want helpful responsiveness when they need it. They want fast searches, large selections, quality products that are available, and quick, low-cost delivery. They want access, coupons, and notifications without intrusion.

Use this valuable information to help you make decisions for winning these “Evolved” customers. And, in doing so, grow your business.

Contact us for a demo of how InOrder can help you implement the features so many shoppers demand.

 

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4 Measures to Combat eCommerce Fraud and Theft

Mobile fraud is on the rise, and, as is the case with your eCommerce shopping website, your mobile eCommerce site requires vigilance to protect your customers’ sensitive data – especially when processing orders. Be sure you have measures in place to reduce mobile fraud, and train your employees to recognize signs of fraud. Your ERP system can also be a valuable weapon against would-be thieves and costly credit card chargebacks from fraud attempts.

Be sure you have these prevention measures in place to combat mobile fraud.

Fraud Scoring

To decrease fraudulent orders from being processed, use your ERP system to assess orders as they are received based on a variety of criteria known to indicate fraudulent purchases. This may include whether or not an item is considered risky, or even an area where orders are shipped. Simply knowing where fraud occurs can help protect your customers, so using address validation services is also helpful.

Integrated Solutions

Nobody wants to think that trusted partners are stealing from them – whether they’re shoppers, employees, or even vendors. But fraud and theft doesn’t only come from outside sources. Check your ERP system’s audit logging for dates, user names, and tasks each user performs. This enables you to isolate and trace other types of theft, such as generation of bogus customer refunds, gift cards, or credit memos.

InOrder ERP Audit Trail

Your ERP system’s Purchasing, Payables, and Inventory systems are all connected, so you can compare what was ordered – to what was received – to what you are paying your vendors.

InOrder ERP Mobile WebThe best eCommerce systems use responsive design for mobile web using Google’s recommended responsive design pattern. With this design, a single cart functions for both PC and mobile, with a similar look and feel, regardless of device size, no longer requiring multiple web sites. What this means for fraud protection is that you don’t have to worry about carrying out the same protection measures on separate systems.

Training

Your employees play a significant part in protecting your business against fraud and theft. However, if they don’t know what to watch for, what to protect, or how, then how can they help you? One way is to follow your procedures. Define a security policy, tell your employees about it, and train them on it.

Stronger Security Measures

If you’re thinking about accepting credit card payments, you must make sure your system meets specific security standards to protect sensitive data. The PCI Security Standards website is a good place to start for information. If you currently accept credit card payments, you already know that your ERP system is PA-DSS-Validated to meet your PCI-DSS requirements.

When you protect against fraud and theft, your employees, vendors, and customers discover that they can trust you. With their trust comes respect and confidence that your business will continue to grow. Use these measures to improve and protect your customers’ shopping experience, achieve their trust, and prove that you take them seriously.

Contact us for a free demo of how InOrder’s eCommerce system helps combat eCommerce fraud and theft.

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Does Your ERP System Allow Flexible Ordering to Prevent Frustration, Make Customers Happy, and Save You Money?

When customers shop your web store, they probably expect the same flexibility they experience in a physical store. Policies such as returns, exchanges, credits, coupons, and even questions or changes during checkout may be common at a physical register, but can your customers get that same great service online? With a good ERP system, all of these features are available and within your control.

Consider Mary, who shops online, enters her payment information, and submits her order. Then she remembers one small, inexpensive item she forgot to order. She quickly tries to add the forgotten item to her order, but she can’t find a way to do it herself. Mary looks for a Customer Service number – hopefully, if she acts quickly enough, she can add the item without a duplicate shipping charge. When she calls, the Customer Service rep is able to help her, but only by creating a new order and waiving the shipping charges. Mary is thankful for the help, but the Customer Service rep was apologizing for the inability to accommodate a seemingly simple request. And the business took a hit on the shipping charge (which was more than the cost of the item).

Waiving a shipping  charge is a small price to make a customer happy, but it isn’t necessary. This signifies a problem with the system, which can quickly become a significant expense.

With InOrder, you can choose to allow orders to be edited even after packing.

Edit ERP Order

Having the right ERP system can prevent frustration for both customers and Customer Service reps, and saves you money. Whether you allow changes for shipping information, billing information, or line items for orders should be up to you – not your software.

Call us for a free demo to see more of how InOrder can help your business grow.

 

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Beware of the Latest Coupon Scam

Most shoppers love coupons. Before shopping, many people may first search online for coupons from their favorite stores. And with many websites providing links to coupons, it can be much easier to find them. Unfortunately, it’s also easier for thieves to scam unsuspecting shoppers.

Fake CouponA recent trend for thieves is to post coupons on Facebook. These coupons, usually too good to resist, lure shoppers to click on them and provide personal information, which is then used by thieves to steal identities, money, and anything else they can get away with. To add insult to injury, the coupon isn’t even legitimate.

While it is imperative to have a security process and train your employees to protect your business, it is also important to try to educate your customers about keeping their information safe. This can go a long way in helping to avoid breeches – both for customers and your business. Here are some tips:

  • Let customers know your coupon policy and where to find them.
  • Don’t require personal information in exchange for a coupon. Doing so may confuse your customers and prevent them from recognizing a scam that requires personal information.
  • Remind your customers to NEVER provide personal information in exchange for your coupon.
  • Make it easy to find your contact information for questions. Display your phone number where it can be easily and quickly seen. If a shopper has a question or problem navigating your site, make sure you can help.

Coupons, promotions codes, sales, and special offers are proven ways to significantly influence purchases. Consumers will even use them to plan what they buy, where they will buy it, and when. Do what you can to promote this activity, and don’t let thieves spoil it for you.

Contact us for a free demo for offering coupons with InOrder.

 

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Get Your Wholesale Shopping InOrder

InOrder provides support for wholesale ordering, including wholesale orders that require items to be ordered in multiples of the item quantity per carton.

Whenever a line item is added to an order, it is checked to determine if wholesale ordering is in effect. If it is, then the quantity ordered must be a multiple of item carton quantity. The item quantity is rounded up to the carton quantity, and a line item message indicates that the line item was rounded up. A popup alert may also be displayed.InOrder ERP Wholesale Roundup

Enforcement of wholesale order requirements may be changed at the line item level. When this setting is changed on the order and one or more line items already exist, line items that are already on the order are not affected. Therefore, this setting can be temporarily bypassed by turning it off, adding the line item, and turning it on again. This allows special overrides, when necessary, at the line item level.

This feature is also supported for Electronic Order Filling and EDI orders. On the web site, the Item Details page is also designed to show a message if there are wholesale ordering requirements for the item. You can customize this message with a simple configuration setting.

InOrder ERP eCommerce Wholesale

For more information about wholesale shopping with InOrder, please contact sales@morsedata.com and ask for your free demo.

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Do You Need an ERP System?

An Enterprise Resource Planning (ERP) system commonly integrates information across the organization. This system, which relies on a single database, automates the flow of information within the system.

Most systems are modular and allow you to add modules as you grow. Modules are usually tightly integrated; an update in one module often affects information in other modules. The modules all carry a consistent look and use the same layout.

In the past, ERP systems were for very large enterprises. In the last decade, systems have been designed for smaller businesses.

What are the Benefits of an ERP System?

A well-designed ERP system usually incorporates many aspects of a business – from CRM, order management and the supply chain to sales, accounting and marketing. It integrates all of your separate, divided systems and processes into one unified system.

A typical ERP system can manage your inventory and warehouse functions, process orders and payments, drive business growth with promotions and other marketing efforts, and protect customer data. It can even manage commissions, royalties, and contracts, help with job costing, and so much more.

An ERP system can give you a more clear view of your business. It can eliminate old and outdated systems, as well as manual and paper processes, while providing more efficient operations across your enterprise.

What Next?

First, make a list of your business processes and what you’d like an ERP system to have. You’ll want a system that can easily create reports and provide access to current documentation. Do you need inventory or warehouse management? Do you want your Customer Service Reps to help grow your business? Do you want a real-time shopping cart? Decide what you need, and what you want to accomplish.

Then, request a free demo to see if InOrder is right for you.

 

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Offer Coupons to Your Customers with InOrder

Coupons, promotions codes, sales, and special offers are proven ways to significantly influence purchases. Consumers will even use them to plan what they buy, where they will buy it, and when.

With InOrder ERP, you can add special offers to your InOrder Marketing Promotions. Define general perpetual use and once-per-customer coupon codes that can be used with your promotion for a fixed amount off, a free item, or promotional shipping.

InOrder ERP Promotions

Use InOrder’s Coupons and Offers Processing with the InOrder Marketing Module for the following functionality:

  • Link no charge or discounted line items to promotions.
  • Offer continuity series for customer sign-up.
  • Add Buy-One-Get-One items to the order whenever another specific item is added to the order. This feature can also be used for Buy-One-Get-Two, Buy-X-Get-X, or even Buy-X-Get-1 offers.
  • Add line items to an order when any item from a category or list of inventory items has been ordered.
  • Offer promotional shipping charges, such as free or fixed price shipping. These offers may be tied to requirements such as ordering specific items or items from a product group.
  • Use coupon items as triggers for the above offers.
  • Add fixed price discount coupons to orders.
  • Set up offers as single use per customer, single use per order, Buy-One-Get-One, or Buy-X-Get-X.

Contact us to schedule a free demo to see InOrder’s Coupons and Offers Processing in action.

 

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What to Look for When Selecting the Perfect ERP Vendor

Selecting a vendor is as important as selecting an ERP system. ERP vendors must be experts in their field and, to an extent, yours. They must also be professional and available when you need them, and provide clear communication to keep you informed of important changes. Here are important things to consider about potential vendors when evaluating ERP systems.

  • What is the implementation process? Is there a dedicated Project Manager who is readily available? The implementation of an ERP System is a large undertaking that needs careful planning with the proper time and resources allocated to avoid surprises during Go-Live. Since this is not something your company does on a periodic basis, a number of unknowns could end up causing you a lot of unnecessary problems and expense. Be sure the vendor has plenty of experience.
  • What is the vendor’s availability for support? This indicates how responsive the vendor will be when you have questions or need assistance. How often is the system upgraded and what is involved? It is important that your system always has the latest updates for security and functionality – without disrupting your business.
  • What about references? Request them and follow up on them. Reviews for vendors are as important as they are when shopping online. Experience with your industry is a plus.
  • What types of communication are provided? Notices of updates are important for security and training, as well as details about what’s in each update. General information about the system is always helpful, and of course, documentation on how to use the system is a must. It is beneficial to you when the vendor is actively in touch and keeping you informed.

Make sure you can work with the vendor to get what is important to your business within a specific time-frame. Top-notch support is key. It takes commitment – not only during implementation, but for the life of the system.

To help with a smooth implementation, follow these tips from things we’ve learned over the years. And when you’re ready to check out ERP systems, contact us for a free demo of InOrder.

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