Category: eCommerce Shopping Carts
Mobile fraud is on the rise, and, as is the case with your eCommerce shopping website, your mobile eCommerce site requires vigilance to protect your customers’ sensitive data – especially when processing orders. Be sure you have measures in place to reduce mobile fraud, and train your employees to recognize signs of fraud. Your ERP system can also be a valuable weapon against would-be thieves and costly credit card chargebacks from fraud attempts.
Be sure you have these prevention measures in place to combat mobile fraud.
To decrease fraudulent orders from being processed, use your ERP system to assess orders as they are received based on a variety of criteria known to indicate fraudulent purchases. This may include whether or not an item is considered risky, or even an area where orders are shipped. Simply knowing where fraud occurs can help protect your customers, so using address validation services is also helpful.
Nobody wants to think that trusted partners are stealing from them – whether they’re shoppers, employees, or even vendors. But fraud and theft doesn’t only come from outside sources. Check your ERP system’s audit logging for dates, user names, and tasks each user performs. This enables you to isolate and trace other types of theft, such as generation of bogus customer refunds, gift cards, or credit memos.
Your ERP system’s Purchasing, Payables, and Inventory systems are all connected, so you can compare what was ordered – to what was received – to what you are paying your vendors.
The best eCommerce systems use responsive design for mobile web using Google’s recommended responsive design pattern. With this design, a single cart functions for both PC and mobile, with a similar look and feel, regardless of device size, no longer requiring multiple web sites. What this means for fraud protection is that you don’t have to worry about carrying out the same protection measures on separate systems.
Your employees play a significant part in protecting your business against fraud and theft. However, if they don’t know what to watch for, what to protect, or how, then how can they help you? One way is to follow your procedures. Define a security policy, tell your employees about it, and train them on it.
Stronger Security Measures
If you’re thinking about accepting credit card payments, you must make sure your system meets specific security standards to protect sensitive data. The PCI Security Standards website is a good place to start for information. If you currently accept credit card payments, you already know that your ERP system is PA-DSS-Validated to meet your PCI-DSS requirements.
When you protect against fraud and theft, your employees, vendors, and customers discover that they can trust you. With their trust comes respect and confidence that your business will continue to grow. Use these measures to improve and protect your customers’ shopping experience, achieve their trust, and prove that you take them seriously.
Contact us for a free demo of how InOrder’s eCommerce system helps combat eCommerce fraud and theft.
Does Your ERP System Allow Flexible Ordering to Prevent Frustration, Make Customers Happy, and Save You Money?
When customers shop your web store, they probably expect the same flexibility they experience in a physical store. Policies such as returns, exchanges, credits, coupons, and even questions or changes during checkout may be common at a physical register, but can your customers get that same great service online? With a good ERP system, all of these features are available and within your control.
Consider Mary, who shops online, enters her payment information, and submits her order. Then she remembers one small, inexpensive item she forgot to order. She quickly tries to add the forgotten item to her order, but she can’t find a way to do it herself. Mary looks for a Customer Service number – hopefully, if she acts quickly enough, she can add the item without a duplicate shipping charge. When she calls, the Customer Service rep is able to help her, but only by creating a new order and waiving the shipping charges. Mary is thankful for the help, but the Customer Service rep was apologizing for the inability to accommodate a seemingly simple request. And the business took a hit on the shipping charge (which was more than the cost of the item).
Waiving a shipping charge is a small price to make a customer happy, but it isn’t necessary. This signifies a problem with the system, which can quickly become a significant expense.
With InOrder, you can choose to allow orders to be edited even after packing.
Having the right ERP system can prevent frustration for both customers and Customer Service reps, and saves you money. Whether you allow changes for shipping information, billing information, or line items for orders should be up to you – not your software.
Call us for a free demo to see more of how InOrder can help your business grow.
Most shoppers love coupons. Before shopping, many people may first search online for coupons from their favorite stores. And with many websites providing links to coupons, it can be much easier to find them. Unfortunately, it’s also easier for thieves to scam unsuspecting shoppers.
A recent trend for thieves is to post coupons on Facebook. These coupons, usually too good to resist, lure shoppers to click on them and provide personal information, which is then used by thieves to steal identities, money, and anything else they can get away with. To add insult to injury, the coupon isn’t even legitimate.
While it is imperative to have a security process and train your employees to protect your business, it is also important to try to educate your customers about keeping their information safe. This can go a long way in helping to avoid breeches – both for customers and your business. Here are some tips:
- Let customers know your coupon policy and where to find them.
- Don’t require personal information in exchange for a coupon. Doing so may confuse your customers and prevent them from recognizing a scam that requires personal information.
- Remind your customers to NEVER provide personal information in exchange for your coupon.
- Make it easy to find your contact information for questions. Display your phone number where it can be easily and quickly seen. If a shopper has a question or problem navigating your site, make sure you can help.
Coupons, promotions codes, sales, and special offers are proven ways to significantly influence purchases. Consumers will even use them to plan what they buy, where they will buy it, and when. Do what you can to promote this activity, and don’t let thieves spoil it for you.
Contact us for a free demo for offering coupons with InOrder.
InOrder provides support for wholesale ordering, including wholesale orders that require items to be ordered in multiples of the item quantity per carton.
Whenever a line item is added to an order, it is checked to determine if wholesale ordering is in effect. If it is, then the quantity ordered must be a multiple of item carton quantity. The item quantity is rounded up to the carton quantity, and a line item message indicates that the line item was rounded up. A popup alert may also be displayed.
Enforcement of wholesale order requirements may be changed at the line item level. When this setting is changed on the order and one or more line items already exist, line items that are already on the order are not affected. Therefore, this setting can be temporarily bypassed by turning it off, adding the line item, and turning it on again. This allows special overrides, when necessary, at the line item level.
This feature is also supported for Electronic Order Filling and EDI orders. On the web site, the Item Details page is also designed to show a message if there are wholesale ordering requirements for the item. You can customize this message with a simple configuration setting.
For more information about wholesale shopping with InOrder, please contact firstname.lastname@example.org and ask for your free demo.
Thinking of closing physical stores? Think again. Phil Wahba discusses how physical stores are supporting online sales.
When you’ve finished reading the first article, be sure to read this one about embracing your comparison shoppers to build confidence and trust, and interact with them.
If you use SEO, social media, or other digital advertising, machine learning is important to you. This MultiChannel Merchant article discusses machine learning as it impacts eCommerce.
Will the cyber world ever be without threats? Maybe not. So your employees should always be aware of who and what is lurking out there, and how to protect your business interests. Check out another poster from Halock to remind them of a few simple rules.
Selecting a vendor is as important as selecting an ERP system. ERP vendors must be experts in their field and, to an extent, yours. They must also be professional and available when you need them, and provide clear communication to keep you informed of important changes. Here are important things to consider about potential vendors when evaluating ERP systems.
- What is the implementation process? Is there a dedicated Project Manager who is readily available? The implementation of an ERP System is a large undertaking that needs careful planning with the proper time and resources allocated to avoid surprises during Go-Live. Since this is not something your company does on a periodic basis, a number of unknowns could end up causing you a lot of unnecessary problems and expense. Be sure the vendor has plenty of experience.
- What is the vendor’s availability for support? This indicates how responsive the vendor will be when you have questions or need assistance. How often is the system upgraded and what is involved? It is important that your system always has the latest updates for security and functionality – without disrupting your business.
- What about references? Request them and follow up on them. Reviews for vendors are as important as they are when shopping online. Experience with your industry is a plus.
- What types of communication are provided? Notices of updates are important for security and training, as well as details about what’s in each update. General information about the system is always helpful, and of course, documentation on how to use the system is a must. It is beneficial to you when the vendor is actively in touch and keeping you informed.
Make sure you can work with the vendor to get what is important to your business within a specific time-frame. Top-notch support is key. It takes commitment – not only during implementation, but for the life of the system.
The InOrder Content Management Module enhances the eCommerce Module, allowing you to manage and regularly modify HTML content on your web site.
You can define “snippets” of HTML to easily create buttons and shortcuts for non-technical users to update and manage shopping cart content for inventory items sold on the web.
In addition, you can track, store, and display more information about each product on the Web, rename more field labels, and access an unlimited number of super-sized user-defined fields for inventory items and inventory hierarchy groups.
Following is a list of examples of how you can use the InOrder Content Management Module to easily control content on your web pages.
- Manage / regularly modify HTML content on your web site.
- Create and manage HTML shortcut buttons in the InOrder HTML Editor so non-technical users can update your website.
- Add a link to the website.
- Add formatting to text, such as bold or other styles and attributes, on your web pages.
- Easily embed dynamic images and videos on your web page.
- Create banners or content sections that appear on the website whenever you turn them on, and disappear when you turn them off through the InOrder interface.
- Manage content on your home page, static policy pages, product hierarchy or inventory page content through the InOrder interface.
- Create snippets of common HTML to edit inventory fields or your web pages.
Easily define the Snippet button and prompts.
The HTML Snippet is available for inventory items.
Add as many other buttons like this as you wish, there is no limit. You can even re-sequence them to put the important buttons at the top.
The Edit HTML option opens a window to edit HTML for a user-defined field.
When the snippet button is clicked, the prompts are displayed to the user, who provides the requested information.
When the user completes the requested information, it is placed on the website for the inventory item.
Contact us for a free demo of the InOrder Content Management Module.
Few people like change, but when something isn’t working as needed, it might have to go. This is true for cars, computers, phones, and even systems that drive your business. Shopping is just one step in the process of replacing a new eCommerce Platform. Once you find it, the real work begins. Here are 5 tips to help you stay focused for success.
- Identify your objectives and tasks, and assign a unique priority to each task. This helps to quickly identify which tasks must be completed before others, and which can wait until the next phase, if necessary. This is especially helpful if time is tight.
- Identify individuals responsible for each task, and assign those responsibilities to each of them. Identify deadlines for decisions and make clear the consequences of not meeting those deadlines. It’s also a good idea to assign one person to communicate between all parties involved, to avoid any misunderstanding or miscommunication between those indirectly involved and those directly involved in the project.
- Make a schedule for the project that includes each task you identified. Include time for unexpected work or delays. (Our white paper “Ten Tips for a Successful ERP Implementation” recommends 25%.) As the project moves along, monitor the progress of each item on the schedule. If anything is not completed on time, find out the reason for the delay, and make sure it is corrected so it can get back on target. If a new task is discovered during the project, assign it its own priority and adjust your schedule accordingly, or begin a new list for tasks that can wait until the next phase. Remember that you included time in your budget for unexpected work and delays, so use it if necessary, or add to it if an item is completed in less than the time originally scheduled. Regularly notify everyone involved of the progress.
- Focus on the objectives and reasons for the upgrade. As you make progress, it might be necessary to maintain a “punch list” of important items or requests that have been identified since the project began.
At this point, it might be appropriate to re-assign individuals and their responsibilities, as determined by your new list. Again, assign a priority and make a schedule for each item on the new list. Check the progress of each item, and update the list/schedule as appropriate. As with your first schedule, regularly notify everyone involved of the progress.
- Help your staff understand the benefits of the new system, both to them and to the company. Before implementation, give them time to accept the new system and become comfortable with it. Identify any new processes, new responsibilities, and questions about the new system. Document them, and train your staff. Make sure everyone involved knows the processes, their responsibilities in those processes, and how to accomplish them with the new system.
Change doesn’t have to be painful, especially when it’s needed to help improve your system. Keeping sight of priorities, staying organized, and clear communication are key elements for successfully growing your business.
Contact us for a free demo to see how InOrder’s eCommerce platform can help your business.
With the explosion of the use of mobile devices, it is only logical that eCommerce businesses use it to their advantage and lead traffic to their eCommerce websites. Here are ways embracing mobile technology can help you stay competitive.
People often use their mobile phones to look for stores in the area, or to get directions from their location. This is a great opportunity to lead them to your website with a link from your listing.
Use a mobile app to notify subscribers of your specials, offer coupons, and even offer details about products they viewed. Apps can be more unique than text messages in what they provide. You can use apps to work with other marketing campaigns, personalized offers, and social media efforts. Coupons and special offers that are available only through your app can help you track the usefulness of these efforts.
Text messages don’t require a special app to use and are simple to send. Here are several good ways to use text messaging to attract customers to your web store.
- Use text messages to confirm orders, relay order shipping and delivery status.
- Send links to customers requesting reviews of products they recently purchased.
- Coupons and Flash Sales – Text messaging is an interesting way to offer special coupons or flash sales just for customers and text subscribers, as well as offers that are not available on your website. Exclusive messages can keep customers interested in your messages and make them feel special.
- Keep your messages brief and on topic. Be clear about who you are, the benefits of acting, and by when.
How often it’s appropriate to make contact is determined by your business. When you use text messaging, be careful not to overwhelm your subscribers with too many messages.
And always provide a link to your web store.
We are proud to announce that we have been named a Multichannel Merchant Top Commerce Platform for 2017, part of a list of leading commerce platform providers selected by the editors of Multichannel Merchant. With this listing, users can see InOrder’s featured capabilities, ideal client types, equipment and systems, contact information, and more.
To see what makes InOrder so special, call us at 888- 667-7332 for a free demo.