7 Must-Have Mobile eCommerce Features
You’ve made great progress with your eCommerce business: inventory is available and your web store is ready to go live. But first, make sure you have these basic features in you mobile store.
Optimize
Use full-size images with zoom capability so your shoppers aren’t frustrated by being taken away from their page. Make sure your site is compatible with all devices. Using Google’s recommended Responsive Design Plan, your mobile store will automatically adjust to the sizes of all devices customers are using to provide optimal presentation. The design has the added bonus of a single cart, so multiple web sites are no long required. Good for your customers, good for you!
Easy to Find Products
If shoppers search for something specific, it means they know what they want, and they want to find it immediately. If you have multiple product categories, make sure your customers can easily find what they’re looking for. Provide them with the ability to combine different search criteria, in whatever combinations they choose, with tools such as Facet Filtering. Check your search analytic results to see how shoppers are searching for your products. Remember that a search engine-optimized design gives you additional edge over the competition.
Real-Time Availability
Sync your inventory with your web cart, so your customers know if they have to wait for something, or if they’ll get it when they need it. This is especially important for your reputation during the holidays. You don’t want to be the source of added frustration because you customer counted on you for a delivery, only to find out at the last minute that the product was out of stock when the order was placed. A good ERP system can prevent this type of disappointment by letting your customers know what to expect when they order from you.
Let Your Customers Share
Let your customers spread the word about your cart and share it with their favorite social media sites. Allowing customers to share product pages with their social networks is a great way to bring in more traffic and find new customers.
Easy Checkout
Make the checkout process as efficient as possible with as few steps as possible. Keep it simple and quick. Keep page and image loading fast so customers won’t give up on you because it’s taking too long or you require registration or want them to enter too much information.
Security
It can be complicated for any business to keep up with all the cyber attacks and payment fraud going on around us. It’s particularly tough for small merchants, but you must be vigilant.
A good ERP system can help you as well. Features such as Fraud Scoring are designed to assess orders based on criteria known to indicate fraudulent purchases.
Be Available
Be sure to display your phone number where it can be easily and quickly seen. If a shopper has a question or a problem navigating your site, you want to make sure you can help. Not only should customer service be always at your customers’ fingertips, but your customer service people must be able to pull up the customer’s shopping cart, edit it, and help the customer get through check out if necessary!
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