4 Ways to Retain Customers with InOrder
We know how hard it can be to attract new customers, which makes it so important to keep your current customers. Not losing customers can be as easy as sending Email messages to keep in touch.
- When a customer first makes contact, start at the beginning of the relationship with a welcome message as soon as an account is created or after the first purchase. The customer reached out to you with that purchase – acknowledge it and say thank you. Offer to be available for help when you’re needed.
- After each purchase, ask for a review of both the shopping experience and the product. This lets the customer know that you still care even after the sale. Make sure the product was received and the customer is happy with it. Ask for a referral to a friend, offering a discount or coupon for the favor.
- If a customer hasn’t ordered in awhile, simply reach out again with an Email – this time, offering a discount may provide a smart incentive for additional purchases.
Using InOrder’s List Creation features, send messages often enough to control the quantity of results, and use promotions or campaigns to control the frequency of messages.
- Remember to recover any abandoned carts. When customers (and potential customers) leave items in their carts, messages with links to the carts can help guide shoppers to checkout. A series of 2-3 messages at specific intervals provides subtle reminders that keep you in mind.
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